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mikaelcharbonneau

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@mikaelcharbonneau

3Followers
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4Public Repos
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29Published Skills

A 30-skill registry covering brand strategy, identity, messaging, and multi-channel marketing execution for agencies, founders, and marketing teams.

Skills Distribution
DomainGrowth, Mark...Brand Strategy & P.. (40%)Brand Identity & D.. (20%)Paid Advertising &.. (15%)Owned Channel Mark.. (15%)

Agent Skills by mikaelcharbonneau

Showing 29 vetted skills indexed across 1 GitHub repositories.

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brand-voice

Generates a brand voice guide covering tone dimensions, vocabulary, and writing style rules.

Community
Intermediate
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brand-audit

Assess brand health across positioning, identity, messaging, voice, audience, and differentiation.

Community
Intermediate
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brand-strategy

Generates complete brand strategy reports from structured client questionnaires.

Community
Intermediate
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d2c-marketing

Builds direct-to-consumer marketing systems covering acquisition, retention, email flows, and unit economics.

Community
Intermediate
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b2b-brand-marketing

Builds B2B brand marketing strategies covering positioning, thought leadership, LinkedIn, and ABM.

Community
Intermediate
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brand-context

Captures and stores core brand identity, audience, and positioning in a structured Markdown file.

Community
Basic
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email-marketing

Builds email marketing strategies covering list building, segmentation, deliverability, and campaign design.

Community
Intermediate
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google-ads

Plans and optimizes Google Ads campaigns across Search, Shopping, Performance Max, Display, and YouTube.

Community
Intermediate
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brand-packaging

Generates a packaging design brief covering structure, visual identity, materials, and unboxing experience.

Community
Intermediate
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brand-story

Generate brand origin stories, founder narratives, and about-page copy at three lengths.

Community
Intermediate
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brand-naming

Generates and evaluates brand name candidates through a structured naming strategy workflow.

Community
Intermediate
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brand-launch

Plan and execute brand launch rollouts covering pre-launch, launch day, and post-launch phases.

Community
Intermediate
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brand-manifesto

Writes full and short brand manifestos declaring a brand's beliefs, convictions, and commitments.

Community
Intermediate
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brand-partnerships

Develops brand partnership strategies covering partner selection, outreach, agreements, and execution.

Community
Intermediate
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target-audience

Define brand target audiences with personas, psychographics, and ICP frameworks.

Community
Intermediate
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competitor-branding

Analyze competitor brand positioning, messaging, and visual identity to identify differentiation opportunities.

Community
Intermediate
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brand-architecture

Define relationships between parent brands, sub-brands, and product lines in a portfolio.

Community
Intermediate
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brand-measurement

Define KPIs, metrics, and tracking systems to measure brand health and equity over time.

Community
Intermediate
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brand-messaging

Generates brand messaging frameworks including taglines, value propositions, and audience-specific key messages.

Community
Intermediate
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whatsapp-marketing

Builds WhatsApp marketing strategies covering Business setup, broadcasts, automated flows, and conversational commerce.

Community
Intermediate
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aso

Optimizes App Store and Google Play listings for search visibility and download conversion.

Community
Intermediate
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brand-identity

Generates a visual identity brief covering logo direction, color palette, typography, and imagery style.

Community
Intermediate
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brand-positioning

Defines a brand's market position through category analysis, competitive mapping, and positioning statements.

Community
Intermediate
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personal-brand

Generates a personal brand strategy covering positioning, voice, platforms, and content pillars.

Community
Intermediate

Frequently Asked Questions About mikaelcharbonneau

FAQPage Schema
What tasks can I accomplish with mikaelcharbonneau's skills?▼

You can execute end-to-end brand work: naming, strategy reports, positioning, messaging hierarchies, visual identity briefs, packaging briefs, brand guidelines, rebrands, and launches. Marketing execution covers Google Ads, Meta ads, email, WhatsApp, influencer, UGC, ASO, and D2C or B2B brand programs.

Who are these skills designed for?▼

They target brand strategists, agency consultants, copywriters, founders, and marketing teams. Specific personas include DTC brand operators, B2B marketers building thought leadership, executives developing personal brands, and designers receiving structured identity or packaging briefs.

How do the brand skills work together in practice?▼

Start with brand-context, which stores identity, audience, positioning, values, and voice in a shared context file. Every other brand skill reads that file first, so running it before any brand project ensures consistent outputs across strategy, messaging, identity, and launch skills.

Do these skills support paid advertising campaigns?▼

Yes. The google-ads skill covers Search, Shopping, Performance Max, Display, and YouTube with keyword research, bidding, Quality Score, and ROAS optimization. The meta-ads skill handles Facebook and Instagram campaigns, lookalike audiences, pixel setup, retargeting, and budget scaling.

What prerequisites or inputs do these skills require?▼

Most skills trigger from natural-language requests like 'brand strategy' or 'Google Ads help' with no technical setup. Brand-strategy expects a client brief or completed questionnaire; brand-naming accepts a brief or existing name options for evaluation; brand-context should be established first for downstream consistency.