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mikaelcharbonneau
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target-audience

Define brand target audiences with personas, psychographics, and ICP frameworks.

Updated Jul 18, 2026
Search Tags:#brand strategy#psychographics#audience research#buyer persona#icp#target audience#customer persona
One-click install
npx skills add https://github.com/mikaelcharbonneau/Fluid --skill target-audience-mikaelcharbonneau
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: target-audience
Source: https://github.com/mikaelcharbonneau/Fluid/tree/main/fluid-web/skills/target-audience
Command: npx skills add https://github.com/mikaelcharbonneau/Fluid --skill target-audience-mikaelcharbonneau

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Brands often describe their audience with vague demographics, leading to diluted messaging and weak positioning. This Skill builds a concrete, actionable picture of the ideal customer covering motivations, frustrations, behaviors, and decision-making patterns. ## Core Features & Use Cases - Audience Framework Generation: Produces a six-section framework covering audience overview, primary profile, personas, audience language, exclusions, and brand implications. - Detailed Persona Creation: Builds 2-3 named personas with goals, frustrations, decision triggers, channels, and brand-fit rationale. - Context-Aware Intake: Reads existing brand context from .agents/brand-context.md to avoid re-asking known information. - Use Case: A founder preparing a brand launch uses this Skill to define their ICP before investing in messaging, producing personas and audience language that guide all downstream brand work. ## Quick Start Define the target audience for my brand and create detailed customer personas with psychographics and buying behaviors.

Frequently Asked Questions about target-audience

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I define a target audience for my brand?▼

Start with what the brand sells, who currently buys it, and any existing customer research. This Skill guides you through those inputs and produces a structured framework covering demographics, psychographics, behaviors, and decision patterns.

How to create a customer persona for marketing?▼

A strong persona includes a name, age, role, a first-person quote, goals, frustrations, decision triggers, and channels. This Skill generates 2-3 such personas, each tied to how the brand specifically solves their problem.

What is the difference between demographics and psychographics in audience research?▼

Demographics describe who customers are (age, income, location), while psychographics describe how they think, what they value, and how they decide. This Skill prioritizes psychographics and behavioral patterns over demographics alone.

Does this Skill reuse existing brand information?▼

Yes. It checks for a `.agents/brand-context.md` file before starting and uses any audience information already captured there, so it only asks questions about gaps in the existing context.

When should audience definition happen in a brand workflow?▼

Define the audience before investing in positioning, messaging, or visual identity. The output feeds directly into brand positioning, messaging, and voice work, so it is an early foundational step.

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