aso

App store optimization combines keyword strategy for visibility with conversion-focused creative. Place your primary keyword in the title, secondary keywords in the subtitle, and design screenshots that communicate one benefit each, starting with a strong hero screenshot.

On iOS, the description does not affect search ranking, so keywords belong in the title, subtitle, and 100-character keyword field. On Google Play, the long description does affect ranking, so keywords should appear naturally throughout it.

Use Product Page Optimization in App Store Connect for iOS, testing up to three treatments for at least 90 days. On Google Play, use Store Listing Experiments in the Play Console with a 50/50 traffic split for at least 7 to 30 days.

Yes. Ratings below 4.0 significantly hurt conversion, while 4.5 or higher is a strong trust signal. Prompt for ratings at positive moments using SKStoreReviewRequestAPI on iOS, and respond to negative reviews to recover dissatisfied users.

ASO improves organic discovery and listing conversion but cannot compensate for a poor product or drive paid-scale growth alone. Highly competitive keywords may be unreachable for new apps, so targeting medium-volume, low-competition terms is often more realistic.