brand-identity

Generates a visual identity brief covering logo direction, color palette, typography, and imagery style.

Updated Jul 18, 2026
One-click install
npx skills add https://github.com/mikaelcharbonneau/Fluid --skill brand-identity-mikaelcharbonneau
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: brand-identity
Source: https://github.com/mikaelcharbonneau/Fluid/tree/main/fluid-web/skills/brand-identity
Command: npx skills add https://github.com/mikaelcharbonneau/Fluid --skill brand-identity-mikaelcharbonneau

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Translating brand strategy into concrete visual direction is hard for non-designers, and vague briefs lead to off-target design work. This Skill produces a structured, actionable visual identity brief that a designer can execute from directly. ## Core Features & Use Cases - Structured Identity Brief: Generates eight sections covering identity strategy, logo direction, color palette with hex codes, typography pairings, imagery style, iconography, design principles, and brand expressions. - Context-Aware Intake: Reads an existing .agents/brand-context.md file when present and only asks for missing information such as personality, audience, positioning, and exclusions. - Concrete References: Grounds every recommendation in real fonts, real brand logos, and specific hex codes rather than generic adjectives. - Use Case: A founder with a finished brand strategy needs to brief a freelance logo designer; the Skill produces a complete visual identity brief with logo references, palette rules, and typography hierarchy. ## Quick Start Ask the assistant to create a visual identity brief for your brand, including logo direction, color palette, and typography recommendations.

Frequently Asked Questions about brand-identity

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a visual identity brief for my brand?▼

Provide your brand name, personality traits, audience, positioning, and any styles to avoid. The Skill generates an eight-section brief covering logo direction, color palette with hex codes, typography pairings, imagery style, and design principles a designer can execute from.

What should a logo design brief include?▼

A logo brief should include the primary direction (wordmark, lettermark, or symbol), the character the mark should convey, style notes, clichés to avoid, and three real reference logos with the specific quality to borrow from each.

Can I use this if I already have a brand strategy document?▼

Yes. If a brand-context file exists, the Skill reads it first and only asks for information not already covered, so existing strategy work carries directly into the visual identity brief.

Does the brief include specific colors and fonts?▼

Yes. The color palette section provides named colors with suggested hex codes and usage rules, and the typography section recommends specific primary and secondary typefaces with a hierarchy for headlines, subheads, body, and labels.

When should I not use a visual identity brief?▼

Skip it when you only need verbal identity or messaging, which belongs to brand voice work, or when you need a full standards document, which is the scope of brand guidelines rather than an identity brief.