brand-manifesto

Writes full and short brand manifestos declaring a brand's beliefs, convictions, and commitments.

Updated Jul 18, 2026
One-click install
npx skills add https://github.com/mikaelcharbonneau/Fluid --skill brand-manifesto-mikaelcharbonneau
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: brand-manifesto
Source: https://github.com/mikaelcharbonneau/Fluid/tree/main/fluid-web/skills/brand-manifesto
Command: npx skills add https://github.com/mikaelcharbonneau/Fluid --skill brand-manifesto-mikaelcharbonneau

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Teams often struggle to articulate what their brand stands for beyond a functional mission statement, leaving culture documents and rallying messages generic and uninspiring. This Skill turns brand strategy into a bold, belief-driven manifesto that aligns teams and attracts believers. ## Core Features & Use Cases - Two Output Versions: Produces a full 300-500 word manifesto with structured sections (opening declaration, problem, belief, people, commitment, closing line) plus a compressed 100-150 word version for websites or posters. - Guided Discovery: Asks targeted questions about the brand's core conviction, what it fights against, its tribe, desired change, tone, and intended audience before writing. - Tone Calibration: Offers four tone variations — war cry, love letter, quiet conviction, or provocation — matched to the brand's personality. - Use Case: A startup founder who has completed brand strategy work asks for a manifesto to open an all-hands meeting; the Skill reads existing brand context and drafts both a full internal declaration and a short version for the careers page. ## Quick Start Write a brand manifesto for my company using the brand context we already defined, in a quiet conviction tone.

Frequently Asked Questions about brand-manifesto

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I write a brand manifesto for my company?▼

Start by defining the brand's core conviction, what it fights against, who it serves philosophically, and the change it wants to create. The Skill then drafts a full 300-500 word manifesto and a short 100-150 word version in your chosen tone.

What is the difference between a brand manifesto and a mission statement?▼

A mission statement is functional and describes what a company does, while a manifesto is emotional and declares what the brand believes and refuses to accept. Manifestos take a side and are written to be felt, not just understood.

What tone should a brand manifesto use?▼

The Skill offers four tones: war cry (bold and combative), love letter (warm and intimate), quiet conviction (calm and certain), and provocation (challenging and disruptive). Choose based on your brand personality and audience.

Can a brand manifesto be used internally and externally?▼

Yes, manifestos work internally to align team culture and externally to attract customers who share the brand's worldview. The Skill asks about primary use during discovery so the writing matches the intended audience.

What should a brand manifesto avoid?▼

Avoid starting with "We are", generic values like innovation or excellence, corporate softeners like "we strive to", and anything a competitor could have written. The Skill enforces active voice and concrete, ownable convictions.