What problem does it solve? Brands often struggle to articulate where they sit in the market and how they differ from competitors, resulting in generic messaging that could apply to anyone. This Skill guides a structured positioning exercise that produces a defensible, clearly articulated market position. ## Core Features & Use Cases - Category Definition: Challenges the stated category and identifies more ownable or adjacent category framings. - Competitive Landscape Mapping: Maps 4-6 competitors on two axes to reveal unclaimed territory. - Positioning Statement & Proof Points: Produces a formal positioning statement, strategic and conversational variants, and concrete reasons to believe. - Boundary Setting: Defines what the brand refuses to be, sharpening the position by exclusion. - Use Case: A startup founder entering a crowded SaaS category uses this Skill to map competitors, identify an unclaimed territory, and walk away with a positioning statement plus proof points for their pitch deck. ## Quick Start Ask the assistant to help position your brand against competitors in your category, providing your product, target audience, and main competitors.
