brand-packaging

Generates a packaging design brief covering structure, visual identity, materials, and unboxing experience.

Updated Jul 18, 2026
One-click install
npx skills add https://github.com/mikaelcharbonneau/Fluid --skill brand-packaging-mikaelcharbonneau
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: brand-packaging
Source: https://github.com/mikaelcharbonneau/Fluid/tree/main/fluid-web/skills/brand-packaging
Command: npx skills add https://github.com/mikaelcharbonneau/Fluid --skill brand-packaging-mikaelcharbonneau

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Translating a brand identity into packaging is hard to brief well — designers and manufacturers need concrete direction on structure, hierarchy, materials, and legal requirements, and vague requests produce off-brand results. This Skill turns brand identity work into a complete, execution-ready packaging design brief. ## Core Features & Use Cases - Structured Packaging Brief: Produces a nine-section brief covering strategy statement, packaging structure, visual identity application, information hierarchy, materials, unboxing experience, competitive differentiation, SKU system, and technical requirements. - Guided Information Gathering: Asks only for missing inputs — product dimensions, sales channel, positioning, budget tier, sustainability needs, and legal requirements — before drafting. - Use Case: A founder launching a direct-to-consumer candle line describes the product and brand, and receives a full brief their packaging designer can execute from, including front/back face hierarchy, material and finish selections, and a five-layer unboxing experience plan. ## Quick Start Create a packaging design brief for my product based on my existing brand identity.

Frequently Asked Questions about brand-packaging

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I write a packaging design brief for a designer?▼

A packaging design brief should cover strategy, structure, visual identity application, information hierarchy, materials, unboxing experience, competitive differentiation, and technical requirements. This Skill generates all nine sections by asking only for missing inputs like product dimensions, channel, and budget tier.

What information do I need before briefing a packaging designer?▼

You need product dimensions and fragility, sales channel (retail, e-commerce, gifting), positioning, existing brand identity, competitor packaging references, budget tier, sustainability requirements, production volumes, and legal requirements such as ingredients or certifications.

Does this packaging brief work without an existing brand identity?▼

The brief is built on existing brand identity — it checks for brand context including color palette, typography, and personality before starting. Packaging is applied brand identity, so identity work should be completed first using a brand identity skill.

Can the brief handle multiple product variants or SKUs?▼

Yes, the brief includes a dedicated SKU system section defining how variants are differentiated — through color coding, flavor callouts, icon systems, or photography — while specifying which elements stay consistent across all SKUs.

What technical print requirements does a packaging brief include?▼

The brief covers barcode type and placement, legal copy by country or category, certifications to display, production file formats, CMYK color profiles with Pantone matches for brand colors, and dieline sourcing from the printer or structural designer.