What problem does it solve? Brands often struggle to identify the right partners, structure fair collaboration terms, and execute co-branding campaigns without diluting their identity. This Skill provides a complete framework for evaluating, securing, and managing brand partnerships that deliver measurable results. ## Core Features & Use Cases - Partner Identification & Scoring: Build tiered partner lists using a scoring matrix across audience alignment, values fit, positioning, and feasibility. - Partnership Format Selection: Match goals (awareness, credibility, revenue, audience access) to the right format — co-branded products, licensing, co-marketing, or audience swaps. - Outreach & Agreement Templates: Get structured outreach frameworks and agreement essentials covering revenue splits, IP ownership, approval rights, and exit clauses. - Use Case: A DTC skincare brand wants to grow through partnerships. Use this Skill to score 15 potential partners, select three realistic Tier 2 targets, draft outreach emails, and define the co-marketing campaign agreement terms. ## Quick Start Help me build a brand partnership strategy for my sustainable coffee brand, including partner criteria and outreach plan.
