What problem does it solve? Naming a brand is hard to do well without a strategy: founders often get random name lists with no reasoning, or subjective feedback on names they already have. This Skill runs a disciplined naming workflow that first builds a strategy brief, then generates names across multiple strategic directions, scores them, and delivers a ranked recommendation. ## Core Features & Use Cases - Generation Mode: Gathers brand context, writes a naming strategy brief, generates names across 3-5 strategic directions, scores them in an evaluation table, and presents a ranked Top 5 with a final recommendation. - Evaluation Mode: Scores user-provided name candidates on clarity, memory, sound, visual potential, category fit, and risk, then ranks them with a clear recommendation. - Quality Guardrails: Applies seven naming tests (sound, memory, search, story, logo, expansion, trust), avoids generic AI-sounding names and overused suffixes, and ends with a pre-finalization checklist covering domain, trademark, and social handle checks. - Use Case: A founder says "help me name my premium coffee subscription startup" and receives a strategy brief, a scored comparison table, a Top 5 shortlist, and one direct recommendation. ## Quick Start Ask the assistant to help you name your brand by describing what it sells, who it is for, and the feeling the name should create.