brand-naming

Generates and evaluates brand name candidates through a structured naming strategy workflow.

Updated Jul 18, 2026
One-click install
npx skills add https://github.com/mikaelcharbonneau/Fluid --skill brand-naming-mikaelcharbonneau
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: brand-naming
Source: https://github.com/mikaelcharbonneau/Fluid/tree/main/fluid-web/skills/brand-naming
Command: npx skills add https://github.com/mikaelcharbonneau/Fluid --skill brand-naming-mikaelcharbonneau

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Naming a brand is hard to do well without a strategy: founders often get random name lists with no reasoning, or subjective feedback on names they already have. This Skill runs a disciplined naming workflow that first builds a strategy brief, then generates names across multiple strategic directions, scores them, and delivers a ranked recommendation. ## Core Features & Use Cases - Generation Mode: Gathers brand context, writes a naming strategy brief, generates names across 3-5 strategic directions, scores them in an evaluation table, and presents a ranked Top 5 with a final recommendation. - Evaluation Mode: Scores user-provided name candidates on clarity, memory, sound, visual potential, category fit, and risk, then ranks them with a clear recommendation. - Quality Guardrails: Applies seven naming tests (sound, memory, search, story, logo, expansion, trust), avoids generic AI-sounding names and overused suffixes, and ends with a pre-finalization checklist covering domain, trademark, and social handle checks. - Use Case: A founder says "help me name my premium coffee subscription startup" and receives a strategy brief, a scored comparison table, a Top 5 shortlist, and one direct recommendation. ## Quick Start Ask the assistant to help you name your brand by describing what it sells, who it is for, and the feeling the name should create.

Frequently Asked Questions about brand-naming

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I come up with a good brand name for my startup?▼

Start with a naming strategy brief covering your audience, positioning, and emotional territory, then generate names across several strategic directions. Score each name on clarity, memory, sound, and risk, and shortlist a Top 5 before checking domain and trademark availability.

How do I evaluate and rank existing brand name ideas?▼

Evaluate each name on what it suggests, the feeling it creates, category fit, premium versus cheap perception, ease of saying and spelling, logo potential, and domain or trademark risk. Score each out of 10, then rank them strongest to weakest with a one-line rationale.

What makes a brand name bad or generic?▼

Weak names rely on overused suffixes like -ly, -ify, or -io, sound like generic AI-generated words without strategic justification, or lock the brand into one narrow product. Good names carry a story, sound natural aloud, and can grow with the brand.

What should I check before finalizing a brand name?▼

Check domain availability, trademark status in your category and market, and social handle availability. Say the name aloud, test whether someone can spell it after hearing it once, and check for unintended meanings in your target market's language.

Can a naming workflow handle Indian or regional language brand names?▼

Yes. For Indian-market brands, the workflow includes at least one naming direction exploring Sanskrit, Hindi, or regional language roots, and asks about cultural references and vernacular preferences during context gathering.