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mikaelcharbonneau
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brand-story

Generate brand origin stories, founder narratives, and about-page copy at three lengths.

Updated Jul 18, 2026
Search Tags:#storytelling#marketing#copywriting#brand messaging#brand story#founder narrative#about us page
One-click install
npx skills add https://github.com/mikaelcharbonneau/Fluid --skill brand-story-mikaelcharbonneau
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: brand-story
Source: https://github.com/mikaelcharbonneau/Fluid/tree/main/fluid-web/skills/brand-story
Command: npx skills add https://github.com/mikaelcharbonneau/Fluid --skill brand-story-mikaelcharbonneau

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Founders and marketers struggle to articulate why their brand exists beyond a generic corporate history, resulting in About Us pages that feel hollow and fail to connect with customers. ## Core Features & Use Cases - Three-Length Output: Produces a long-form About Us story (600-900 words), a short homepage version (150-200 words), and a one-sentence origin statement. - Structured Narrative Arc: Guides the story through the origin moment, founder background, core belief, customer truth, and brand commitment. - Tone Calibration: Adjusts voice between founder-forward and brand-forward, raw and polished, based on existing brand context. - Use Case: A startup founder whose About page reads like a press release can use this Skill to rewrite it as a human narrative that names the problem they refused to accept and makes customers feel seen. ## Quick Start Write a brand story for my company using the context in .agents/brand-context.md, including a long About Us version, a short homepage version, and a one-line origin statement.

Frequently Asked Questions about brand-story

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I write a brand story for my About Us page?▼

Start with the specific moment or frustration that sparked the brand, not the founding year. This Skill gathers your origin moment, founder background, and core belief, then produces a 600-900 word narrative plus shorter versions for homepage and pitch use.

What makes a good brand origin story?▼

A good origin story names a specific problem the founder refused to accept, positions the customer as the hero, and ends with a concrete commitment. Specificity beats generalities: a concrete frustration outperforms claiming there was a gap in the market.

How long should an About Us page story be?▼

The long-form version runs 600-900 words with a full narrative arc from problem to commitment. This Skill also generates a 150-200 word compressed version and a 25-40 word one-liner for contexts where brevity matters.

Can I reuse existing brand context instead of answering questions again?▼

Yes. The Skill checks for a .agents/brand-context.md file first and uses whatever information it contains, only asking about details not already documented there.

When should I not lead with my founding year in a brand story?▼

Avoid opening with a founding year because the story is about why the brand exists, not when. Lead with a scene, moment, or question that drops the reader into the problem the founder could not ignore.

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