skills.rest
mikaelcharbonneau
mikaelcharbonneauCOMMUNITY
Explore all skills by this author →
GitHub

brand-voice

Generates a brand voice guide covering tone dimensions, vocabulary, and writing style rules.

Updated Jul 18, 2026
Search Tags:#messaging#branding#style guide#copywriting#brand voice#tone of voice#verbal identity
One-click install
npx skills add https://github.com/mikaelcharbonneau/Fluid --skill brand-voice-mikaelcharbonneau
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: brand-voice
Source: https://github.com/mikaelcharbonneau/Fluid/tree/main/fluid-web/skills/brand-voice
Command: npx skills add https://github.com/mikaelcharbonneau/Fluid --skill brand-voice-mikaelcharbonneau

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Defining how a brand should sound is often left to intuition, causing inconsistent copy across writers and channels. This Skill produces a structured verbal identity guide that any copywriter or content team can apply consistently. ## Core Features & Use Cases - Tone Dimension Mapping: Positions the brand on axes like formal-to-casual and serious-to-playful with concrete example sentences. - Vocabulary and Style Rules: Defines words to use and avoid, plus rules for sentence length, punctuation, capitalization, and humor. - Channel Adaptations and Rewrites: Shows how the voice flexes across website, social, email, support, and UI copy, with before-and-after rewrite examples. - Use Case: A startup onboarding a new copywriter uses this Skill to generate a complete voice guide so the writer produces on-brand copy from day one. ## Quick Start Ask the assistant to define the brand voice for your company, including tone dimensions, vocabulary lists, and writing style rules.

Frequently Asked Questions about brand-voice

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a brand voice guide for my company?▼

Provide your brand name, personality, audience, and positioning, then rate your preferred tone on scales like formal-to-casual. The Skill generates a full guide with voice overview, tone dimensions, vocabulary lists, style rules, and channel adaptations.

What should a tone of voice document include?▼

A complete tone of voice document includes a voice overview, tone dimensions with examples, core voice qualities with do-and-don't guidance, vocabulary lists, writing style rules, channel adaptations, and before-and-after rewrite examples.

Can I use an existing brand strategy as input?▼

Yes. If a brand-context file exists with prior strategy work, the Skill reads it first and only asks for missing information, so the voice guide builds directly on your existing positioning and personality.

How does brand voice differ across channels?▼

The core voice stays consistent while tone adapts per channel. The guide includes a channel adaptation table covering website, social media, email, customer support, and UI copy with specific tone adjustments and example phrases.

When should I not use a brand voice guide?▼

A voice guide is premature if you lack brand strategy foundations like positioning, audience, and personality. Define those first, since the voice must express the underlying strategy to remain coherent.

Related Skills

Explore More Marketing & Sales Skills→
EveryIncEveryInc
28

Archetyping

Define brand character and audience archetypes for psychological coherence.

Official
Intermediate
rbrown101010rbrown101010

brand-voice

Create or extract a brand voice profile with tone, vocabulary, and messaging guidelines.

Community
Basic
oakossoakoss
14

brand-designer

Generate cohesive brand identities with SVG logos, Tailwind color tokens, and typography systems.

Official
Advanced
koralliskorallis
90

brand-guidelines

Create brand guidelines covering visual identity, tone of voice, and usage rules.

Community
Basic