brand-launch

Provide your launch type (new brand or rebrand), timeline, available assets, target audience, resources, and success objective. The Skill then produces a strategy overview, pre-launch checklist, launch-day sequence, content plan, and metrics table.

A hard launch concentrates all announcements on a single day across channels, while a soft launch rolls out to a limited audience first. The Skill supports both, plus phased rollouts, and adjusts the plan structure accordingly.

Yes, rebrands get an additional section covering existing customer communication, a 'why we changed' narrative, and continuity messaging to retain trust. The Skill asks upfront whether the launch is a new brand or a rebrand.

Yes, the launch content plan includes writing the main social announcement post, the founder's personal launch post, and the launch email subject line with opening paragraph for each key channel.

Ideally have brand strategy and identity work completed first, such as a brand-context file with positioning and messaging. You should also know your launch timeline, ready assets (website, social profiles, PR kit), and primary audience.