What problem does it solve? Brands struggle to use WhatsApp as a marketing channel without getting blocked for spam or violating opt-in rules. This Skill produces a complete WhatsApp marketing strategy — from Business profile setup and compliance to broadcast campaigns, automated flows, and conversational selling — tailored to the brand's voice and market. ## Core Features & Use Cases - Setup and Compliance Guidance: Walks through WhatsApp Business App vs. Business API selection, opt-in collection methods, and opt-out handling to avoid bans. - Campaign and Flow Design: Provides templates and timing for broadcast campaigns (product launches, flash sales, abandoned carts) and automated flows (welcome, post-purchase, win-back). - Conversational Commerce: Covers catalog setup, chatbot-to-human handoff rules, and in-chat sales flows for markets like India, Brazil, and Southeast Asia. - Use Case: A DTC brand in India wants to recover abandoned carts and send order updates on WhatsApp. The Skill recommends a BSP like Interakt or AiSensy, drafts the opt-in flow, and designs the three-message abandoned cart sequence with utility templates. ## Quick Start Ask the assistant to build a WhatsApp marketing strategy for your brand, including setup, broadcast campaigns, and automated flows for your target market.
