skills.rest
mikaelcharbonneau
mikaelcharbonneauCOMMUNITY
Explore all skills by this author →
GitHub

email-marketing

Builds email marketing strategies covering list building, segmentation, deliverability, and campaign design.

Updated Jul 18, 2026
Search Tags:#newsletter#email marketing#a/b testing#segmentation#deliverability#klaviyo#list building
One-click install
npx skills add https://github.com/mikaelcharbonneau/Fluid --skill email-marketing-mikaelcharbonneau
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: email-marketing
Source: https://github.com/mikaelcharbonneau/Fluid/tree/main/fluid-web/skills/email-marketing
Command: npx skills add https://github.com/mikaelcharbonneau/Fluid --skill email-marketing-mikaelcharbonneau

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Growing and monetizing an email list requires coordinated decisions across platforms, content, segmentation, and deliverability, and most brands lack a structured plan covering all of them. ## Core Features & Use Cases - List Building & Platform Selection: Lead magnet strategy, opt-in placement, and a comparison of platforms like Klaviyo, Kit, Mailchimp, and Beehiiv. - Campaign & Content Planning: Newsletter cadence, promotional campaign structure, email design system, and subject line formulas. - Segmentation, Deliverability & Testing: Subscriber segments, SPF/DKIM/DMARC setup, sender reputation management, A/B testing framework, and metric benchmarks. - Use Case: A DTC brand with a 5,000-subscriber list and 18% open rates uses this Skill to diagnose deliverability issues, build a re-engagement segment, and plan a weekly newsletter calendar. ## Quick Start Ask the assistant to create an email marketing strategy for your business, including list building, segmentation, and a monthly campaign calendar.

Frequently Asked Questions about email-marketing

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I build an email marketing strategy from scratch?▼

Start with a lead magnet matched to your business type, place opt-ins across your site, and choose a platform like Klaviyo or Mailchimp. Then define a newsletter cadence, segment subscribers by engagement, and set up SPF, DKIM, and DMARC before scaling sends.

Which email platform is best for e-commerce vs newsletters?▼

Klaviyo is the strongest choice for e-commerce and DTC brands due to its flow capabilities, while Kit and Beehiiv suit creators and newsletter-first brands. Mailchimp fits small businesses wanting simplicity, and Substack works for paid newsletter models.

How do I improve email deliverability and avoid spam folders?▼

Set up SPF, DKIM, and DMARC records on a custom sending domain, then warm it up gradually starting at 50-100 emails per day. Keep spam complaints below 0.1%, remove hard bounces immediately, and clean unengaged subscribers every 90 days.

What is a good open rate for email campaigns?▼

A good open rate is 20-30%, with 35% or higher considered great. Click rates of 2-5% are healthy, and unsubscribe rates should stay below 0.3% to protect sender reputation.

Does this cover automated flows like abandoned cart emails?▼

No, automated transactional flows such as welcome series, abandoned cart, and post-purchase emails are handled by a separate email-sequence skill. This Skill focuses on broadcast newsletters, promotional campaigns, list building, and deliverability.

Related Skills

Explore More Marketing & Sales Skills→
koralliskorallis
90

brand-guidelines

Create brand guidelines covering visual identity, tone of voice, and usage rules.

Community
Basic
nexscope-ainexscope-ai
632

shopify-email-flows

Analyze Shopify email flows and generate implementation plans.

Official
Intermediate
openaiopenai
5.3k

twilio-marketing-promotions-advisor

Plans Twilio messaging architectures for marketing campaigns across SMS, email, WhatsApp, and RCS channels.

Official
Advanced
mohamednegm0mohamednegm0

marketing-plan

Create a minimalist content-first marketing plan with platform choice and cadence.

Community
Intermediate