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mikaelcharbonneau
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d2c-marketing

Builds direct-to-consumer marketing systems covering acquisition, retention, email flows, and unit economics.

Updated Jul 18, 2026
Search Tags:#e-commerce#email marketing#retention#unit economics#customer acquisition#dtc#direct to consumer
One-click install
npx skills add https://github.com/mikaelcharbonneau/Fluid --skill d2c-marketing-mikaelcharbonneau
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: d2c-marketing
Source: https://github.com/mikaelcharbonneau/Fluid/tree/main/fluid-web/skills/d2c-marketing
Command: npx skills add https://github.com/mikaelcharbonneau/Fluid --skill d2c-marketing-mikaelcharbonneau

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Direct-to-consumer brands must own the entire customer relationship without retail or marketplace buffers, which means higher acquisition costs and full responsibility for retention. This Skill builds a complete DTC marketing system — from unit economics baselines to acquisition channels, email flows, and repeat purchase mechanics — so brands can grow profitably without middlemen. ## Core Features & Use Cases - Unit Economics Baseline: Defines AOV, target CAC, LTV, LTV:CAC ratios, contribution margin, and payback period targets by growth stage. - Acquisition & Owned Channel Strategy: Recommends channel mixes (Meta Ads, Google Shopping, influencer, SEO) and builds core email flows including welcome series, abandoned cart, post-purchase, replenishment, and win-back sequences. - Retention & Social Proof Systems: Designs subscription options, loyalty programs, review generation, and UGC strategies with category-specific repurchase benchmarks. - Use Case: A founder launching a skincare brand asks for a DTC growth plan and receives a staged acquisition strategy, a five-flow email automation plan, a launch checklist with influencer seeding steps, and a weekly metrics dashboard with benchmarks. ## Quick Start Ask the assistant to build a DTC marketing strategy for your brand, including your product type, price point, current stage, and any known CAC or AOV figures.

Frequently Asked Questions about d2c-marketing

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I build a DTC marketing strategy for a new brand?▼

Start by establishing unit economics: define your AOV, target CAC, and LTV with a minimum 3:1 LTV:CAC ratio. Then select acquisition channels by stage, build core email flows (welcome, abandoned cart, post-purchase), and set up a review generation system before scaling paid spend.

What email flows should a DTC brand set up first?▼

Build five flows in priority order: a three-email welcome series, a three-email abandoned cart sequence, a post-purchase flow with review request, a replenishment reminder timed to product lifecycle, and a win-back series at 60/90/120 day marks.

What is a good LTV to CAC ratio for DTC brands?▼

Target a minimum 3:1 LTV to CAC ratio, with 5:1 considered healthy for DTC. Early-stage brands should test paid channels toward 3:1, while growth-stage brands should optimize for a payback period under six months.

Which acquisition channels work best for direct-to-consumer brands?▼

Meta Ads work for broad awareness and retargeting, Google Shopping captures high-intent searchers, influencer and UGC build trust, and SEO plus email capture compound over time. The right mix depends on product type, price point, and brand stage.

What repurchase rate should a DTC brand expect by category?▼

Benchmarks vary by category: skincare and beauty see 30–40% repurchase within 90 days, food and beverage 40–60% within 60 days, apparel 20–30% within 120 days, and supplements 50–70% when subscriptions are well configured.

When is DTC marketing not the right approach?▼

DTC requires paying for every customer yourself, so it fits poorly when margins cannot support paid acquisition or when the product depends on retail discovery. Brands without capacity to run email, retention, and content programs may benefit more from marketplace or wholesale channels.

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