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mikaelcharbonneau
mikaelcharbonneauCOMMUNITY
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ugc-strategy

Builds a UGC strategy covering organic generation, reviews, creator briefs, paid ads, and legal rights.

Updated Jul 18, 2026
Search Tags:#ugc#paid ads#user generated content#creator brief#review generation#ftc compliance#brand hashtag
One-click install
npx skills add https://github.com/mikaelcharbonneau/Fluid --skill ugc-strategy-mikaelcharbonneau
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: ugc-strategy
Source: https://github.com/mikaelcharbonneau/Fluid/tree/main/fluid-web/skills/ugc-strategy
Command: npx skills add https://github.com/mikaelcharbonneau/Fluid --skill ugc-strategy-mikaelcharbonneau

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Brands struggle to generate a steady stream of authentic customer content and often lack a system for turning that content into reviews, ad creative, and social proof. This Skill provides a complete UGC strategy framework covering organic generation, review systems, paid creator programs, and legal compliance. ## Core Features & Use Cases - Organic UGC System: Designs trigger moments, post-purchase prompts, and branded hashtag strategies to get customers posting without payment. - Review Generation: Builds timed review request sequences across platforms like Google, G2, Trustpilot, and app stores with FTC-safe incentivization rules. - UGC Creator Program: Provides creator sourcing channels, a full brief template, and pricing benchmarks for paid authentic-style content. - Use Case: A DTC skincare brand wants more ad creative and social proof. The Skill produces a plan covering unboxing prompts, a branded hashtag, a day-7 review email sequence, three UGC creator briefs with hook formulas, and usage-rights terms for running the content as Meta ads. ## Quick Start Ask the assistant to build a UGC strategy for your brand, including how to get customers posting, a review generation plan, and UGC creator briefs for paid ads.

Frequently Asked Questions about ugc-strategy

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I get customers to create UGC for my brand?▼

Design trigger moments like unboxing, first results, and loyalty milestones, then prompt sharing through post-purchase emails, packaging inserts, and a consistent branded hashtag. Feature customer posts prominently to encourage more participation.

What is a UGC creator and how much do they cost?▼

A UGC creator is paid to film authentic, unpolished content for your ads rather than their own audience. Pricing typically runs $50-150 per video for micro creators, $150-500 for mid-tier, and $300-1,000 for specialists like doctors or chefs.

Can I use customer photos in paid ads legally?▼

You need explicit written permission from the creator before using organic UGC in paid ads; a DM granting permission is sufficient for organic reposts. For paid creator content, specify usage rights, duration, and platforms in the contract.

When should I send review request emails?▼

Send review requests 7-14 days after delivery for physical products, after the first success moment for SaaS, and within 48 hours of completion for services. Follow up once after 5 days with a direct review link if there is no response.

Is it legal to incentivize customer reviews?▼

Offering loyalty points for leaving a review is allowed on most platforms, but paying for positive reviews violates FTC rules. You also cannot selectively ask only happy customers, as that biases results and breaches platform policies.

Why do UGC-style ads outperform brand ads on Meta and TikTok?▼

UGC ads blend into the feed, feel like peer recommendations, and carry higher trust than polished brand creative. Testing 3-5 hooks per video and multiple creators per brief identifies the strongest performers to scale.

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