influencer-marketing

Vet influencers by checking engagement rate relative to followers, scanning for fake-follower signals like sudden spikes and generic comments, and reviewing whether their sponsored posts still get engagement. Confirm their audience matches your ICP and scroll three months of content for brand safety.

Influencer rates vary widely by tier: nano creators often work for free product to $100, micro creators $100-$1,500, mid-tier $1,500-$10,000, and macro $10,000+. Ask for their rate card first and negotiate on engagement and cost per qualified outcome, not follower count.

Yes, gifted products are a material connection and any resulting post requires clear disclosure such as #ad placed where viewers see it, plus the platform's paid-partnership label. The brand, not just the creator, can be held liable for non-disclosure.

Track sponsorship ROI with unique promo codes, UTM-tagged links, and dedicated vanity landing pages set up before launch. Add a post-purchase survey to catch branded-search halo effects, and judge results on cost per qualified outcome rather than reach or EMV.

No, word-for-word scripts kill the authenticity that makes creator content convert. Provide a brief with the core why, two or three talking points, the exact CTA, disclosure requirements, and explicit creative freedom in their own style.

Choose micro and nano creators when conversion matters more than raw awareness, since a portfolio of small aligned creators typically out-converts one macro placement at the same budget. Macro creators fit top-of-funnel awareness goals despite lower conversion per follower.