friction

Simulates an anti-persona to identify and remove conversion friction in marketing funnels.

Updated Dec 1, 2025
One-click install
npx skills add https://github.com/manusco/wolfgang --skill friction-manusco
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: friction
Source: https://github.com/manusco/wolfgang/tree/main/.cursor/skills/friction
Command: npx skills add https://github.com/manusco/wolfgang --skill friction-manusco

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Marketing copy and funnels often contain hidden friction points that cause prospects to drop off before converting. This Skill runs a structured friction analysis by simulating an anti-persona, surfacing the objections and drag that block conversions. ## Core Features & Use Cases - Anti-Persona Simulation: Adopts the perspective of a skeptical or resistant buyer to expose weaknesses in messaging and offers. - Friction Detection: Identifies specific conversion drag points across copy, landing pages, and funnel steps. - Use Case: A growth marketer preparing a landing page launch invokes the /friction command to stress-test the page against a hostile buyer persona, then rewrites weak sections before going live. ## Quick Start Run the /friction command on my landing page copy to find and remove conversion friction.

Frequently Asked Questions about friction

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I find conversion friction in my landing page copy?▼

Run the /friction command against your copy. The skill simulates an anti-persona, a skeptical buyer profile, and walks through your funnel to surface objections, confusing messaging, and drag points that reduce conversions.

What is an anti-persona in conversion optimization?▼

An anti-persona is a simulated resistant or skeptical buyer used to stress-test marketing assets. Instead of modeling your ideal customer, it models someone likely to bounce, exposing friction that standard persona reviews miss.

How does the friction skill work with other marketing skills?▼

The /friction command routes to the Resonance marketing conversion skill located at .agents/skills/marketing/conversion/SKILL.md. That file contains the actual procedure and Definition of Done, while this skill acts as the command entry point.

When should I not use friction simulation for copy review?▼

Avoid it when you lack a defined target audience or offer, since the anti-persona simulation needs context about who is being persuaded. It also does not replace quantitative methods like A/B testing or analytics review.