skills.rest
mm88nl-web
mm88nl-webCOMMUNITY
Explore all skills by this author →
GitHub

d2c-marketing

Builds direct-to-consumer marketing systems covering acquisition, retention, email flows, and social proof.

Updated Apr 7, 2026
Search Tags:#e-commerce#email marketing#retention#customer acquisition#ltv cac#dtc#direct to consumer
One-click install
npx skills add https://github.com/mm88nl-web/casi-app --skill d2c-marketing-mm88nl-web
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: d2c-marketing
Source: https://github.com/mm88nl-web/casi-app/tree/main/.agents/skills/d2c-marketing
Command: npx skills add https://github.com/mm88nl-web/casi-app --skill d2c-marketing-mm88nl-web

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? DTC brands must acquire and retain customers without retailers or marketplaces, which means owning unit economics, paid acquisition, email/SMS retention, and social proof entirely in-house. This Skill turns scattered marketing efforts into a structured DTC system from first touch to repeat buyer. ## Core Features & Use Cases - Unit Economics Baseline: Defines AOV, target CAC, LTV, LTV:CAC ratio, and payback period before any spend. - Acquisition & Owned Channels: Recommends channel mix by stage (Meta, Google Shopping, influencer, SEO) and builds core email flows — welcome, abandoned cart, post-purchase, replenishment, win-back. - Retention & Social Proof: Designs subscription, loyalty, and referral mechanics plus review generation and UGC systems. - Use Case: A founder launching a skincare brand asks for a DTC strategy and receives a launch checklist, email flow plan, repurchase benchmarks, and a weekly metrics dashboard. ## Quick Start Ask the assistant to build a DTC marketing strategy for your brand, including acquisition channels, email flows, and retention mechanics.

Frequently Asked Questions about d2c-marketing

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I build a DTC marketing strategy for a new brand?▼

Start with unit economics: define AOV, target CAC, and LTV with a minimum 3:1 LTV:CAC ratio. Then layer acquisition channels by stage, build core email flows (welcome, abandoned cart, post-purchase), and add retention mechanics like subscriptions and loyalty programs.

What email flows should a DTC brand set up first?▼

Build five flows in priority order: welcome series (3 emails), abandoned cart (3 emails), post-purchase (3 emails), replenishment timed to product lifecycle, and win-back at 60/90/120 day marks. Email should drive 25–40% of total revenue.

What is a good LTV to CAC ratio for DTC brands?▼

Target a minimum 3:1 LTV:CAC ratio, with 5:1 considered healthy for DTC. Early-stage brands should test paid channels toward 3:1, while growth-stage brands optimize for CAC payback under 6 months.

Which acquisition channels work best for DTC brands?▼

Meta Ads suit broad awareness and retargeting, Google Shopping captures high-intent searchers, influencer and UGC build trust, and SEO plus email capture compound over time. The right mix depends on product type, price point, and brand stage.

How do DTC brands increase repeat purchase rates?▼

Use subscriptions with 10–15% discounts for consumables, bundles to raise AOV, loyalty points for purchases and referrals, and VIP tiers for high-LTV customers. Healthy repurchase benchmarks range from 30–40% within 90 days for beauty to 50–70% for supplements.

Related Skills

Explore More Marketing & Sales Skills→
mikaelcharbonneaumikaelcharbonneau

target-audience

Define brand target audiences with personas, psychographics, and ICP frameworks.

Community
Intermediate
InnerScopeHearingInnerScopeHearing

paid-ads

Manage and optimize paid acquisition campaigns across Meta, Google, Amazon, and TikTok.

Official
Advanced
brainbytes-devbrainbytes-dev
3

ugc-strategy

Design UGC campaigns with rights management and content curation workflows.

Community
Advanced
afadtcafadtc
138

afa-expand

Plan multi-market DTC channel expansion using the MEURO framework.

Community
Advanced