afa-expand

Plan multi-market DTC channel expansion using the MEURO framework.

138|39|Updated Apr 29, 2026
One-click install
npx skills add https://github.com/afadtc/afa-dtc-skills --skill afa-expand
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: afa-expand
Source: https://github.com/afadtc/afa-dtc-skills/tree/main/afa-expand
Command: npx skills add https://github.com/afadtc/afa-dtc-skills --skill afa-expand

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill provides a structured, MEURO-driven approach to planning and executing multi-market DTC channel expansion, enabling brands to identify priority channels, assess risks, and build phased roadmaps.

Core Features & Use Cases

  • Load and harmonize Brand Brain assets (e.g., brand-master.md, products.md) to inform expansion strategies across marketplaces, wholesale, international markets, and offline channels.
  • Apply MEURO framework (Market Fit, Economics, Urgency, Readiness, Option Value) to score opportunities, rank channels, and generate a risk-aware rollout plan with budgets, OKRs, and exit criteria.
  • Produce mode-based playbooks (Mode A: Channel Assessment, Mode B: Marketplace Entry, Mode C: Wholesale, Mode D: Internationalization, Mode E: Offline Entry, Mode F: Channel Health Audit) and actionable tasks for execution.

Quick Start

Provide your brand context and target markets, and I will generate a phased expansion plan using MEURO scoring.

Frequently Asked Questions about afa-expand

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I plan multi-channel DTC expansion into new markets?▼

Plan multi-channel DTC expansion by loading brand context and applying the MEURO framework to score opportunities, generating a risk-aware, phased rollout roadmap with budgets and OKRs.

What is the MEURO framework for channel expansion?▼

The MEURO framework evaluates Market Fit, Economics, Urgency, Readiness, and Option Value to score expansion opportunities, rank channels, and build risk-aware rollout plans for DTC brands.

How do I assess risks before entering new marketplaces or wholesale channels?▼

Assess marketplace and wholesale entry risks by applying MEURO scoring to generate risk-aware roadmaps that include specific exit criteria, guardrails, and phased budgets.

Can I use this approach for both international expansion and offline retail?▼

Yes, you can use this approach for internationalization and offline retail entry, producing mode-based playbooks that deliver actionable tasks tailored to each specific channel type.

What brand context do I need to provide for a market-entry rollout plan?▼

Provide foundational Brand Brain assets like brand-master.md and products.md to harmonize your data, which informs expansion strategies and generates accurate MEURO scoring outputs.

How do I audit the health of my existing multichannel sales strategy?▼

Audit existing channel health by running the Channel Health Audit mode, which evaluates current multichannel performance and delivers actionable next steps and strategic guardrails.