What problem does it solve? Founders struggle to decide which customer acquisition channels to invest in, how to split budget between outbound, inbound, paid, and PLG, and whether their CAC and payback metrics are healthy. This Skill provides benchmark-grounded channel strategy instead of generic advice. ## Core Features & Use Cases - Channel Portfolio Design: Recommends 1-2 primary channels, acceleration channels, and a long-term moat channel matched to your ICP, ACV, and stage. - Benchmark Data: Provides CAC ranges, funnel conversion rates, LTV:CAC targets, and payback thresholds for cold email, LinkedIn, paid search, SEO, communities, partnerships, PLG, and paid social. - Channel Playbooks: Delivers step-by-step execution guides covering infrastructure, targeting, sequencing, creative, and tooling for each channel. - Use Case: A founder with a $15K ACV mid-market SaaS asks where to spend a $20K monthly marketing budget and receives a ranked channel mix with expected CAC, a 90-day plan, and red flags to watch. ## Quick Start Ask the agent to recommend an acquisition channel strategy for your B2B SaaS product given your ICP, ACV, and current ARR stage.
