plg_marketing
OfficialDrive growth with product-led strategies.
Marketing & Sales#onboarding#user acquisition#conversion optimization#viral loops#PQL#PLG#product-led growth
Authororqesa
Version1.0.0
Installs0
System Documentation
What problem does it solve?
This Skill helps businesses optimize their product for user acquisition, conversion, and expansion, making the product itself the main driver of growth, rather than traditional marketing efforts.
Core Features & Use Cases
- Onboarding Optimization: Streamline the user journey to the "aha moment."
- In-App Messaging: Guide user behavior and surface upgrade opportunities.
- Self-Serve Funnels: Improve conversion from free to paid tiers.
- PQL Frameworks: Define and identify Product Qualified Leads.
- Referral Mechanics: Design viral loops to lower customer acquisition cost.
- Use Case: A SaaS company with a freemium model is seeing low activation rates. This Skill can analyze the onboarding flow, suggest in-app prompts to guide users to key features, and help define PQLs for a sales-assist motion.
Quick Start
Analyze the current activation path for new users and recommend optimizations to improve the time-to-value.
Dependency Matrix
Required Modules
None requiredComponents
Standard package💻 Claude Code Installation
Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.
Please help me install this Skill: Name: plg_marketing Download link: https://github.com/orqesa/orqesa-roles/archive/main.zip#plg-marketing Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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