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whatsapp-marketing

Builds WhatsApp marketing strategies covering Business API setup, broadcast campaigns, and automated flows.

Updated Apr 7, 2026
Search Tags:#marketing strategy#whatsapp#chatbot#business api#broadcast campaigns#conversational commerce#drip flows
One-click install
npx skills add https://github.com/mm88nl-web/casi-app --skill whatsapp-marketing-mm88nl-web
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: whatsapp-marketing
Source: https://github.com/mm88nl-web/casi-app/tree/main/.agents/skills/whatsapp-marketing
Command: npx skills add https://github.com/mm88nl-web/casi-app --skill whatsapp-marketing-mm88nl-web

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Brands struggle to use WhatsApp as a marketing channel without getting blocked for spam, violating opt-in compliance rules, or sending off-brand messages on the most personal communication platform. ## Core Features & Use Cases - Setup and Compliance: Guides WhatsApp Business App vs. Business API selection, opt-in collection methods, and template pre-approval requirements. - Campaigns and Automated Flows: Provides broadcast campaign types plus welcome, post-purchase, abandoned cart, and win-back flow sequences. - Conversational Commerce: Covers catalog setup, chatbot-to-human handoff rules, and platform recommendations by business scale (Wati, Interakt, AiSensy, Zoko, Twilio). - Use Case: A DTC brand in India wants to recover abandoned carts via WhatsApp. The Skill produces an opt-in compliant three-message abandoned cart flow with template copy, timing, and a BSP recommendation. ## Quick Start Ask the assistant to build a WhatsApp marketing strategy for your business, including setup, broadcast campaigns, and automated flows.

Frequently Asked Questions about whatsapp-marketing

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I start WhatsApp marketing for my business?▼

Start by choosing between the free WhatsApp Business App for under 1,000 contacts or the WhatsApp Business API via a BSP like Wati, Interakt, or AiSensy for automation and scale. Then collect explicit opt-ins before messaging any customer.

What is the difference between WhatsApp Business App and Business API?▼

The Business App is free and manual, supporting broadcast lists up to 256 contacts with no automation. The Business API, accessed through BSPs, supports unlimited broadcasts to opted-in users, chatbots, automated flows, and CRM integration.

How do I collect WhatsApp opt-ins legally?▼

WhatsApp requires explicit opt-in before messaging customers. Use website widgets, QR codes at point of sale, click-to-WhatsApp ads, or checkout opt-in checkboxes, and always state that users can unsubscribe by replying STOP.

Which WhatsApp Business API platform should I use in India?▼

India-focused BSPs include Interakt for DTC and e-commerce, AiSensy for affordable chatbot building, Wati for Shopify integrations, and Zoko for catalog-driven conversational commerce. Pricing typically ranges from $40 to $500 per month by contact volume.

How often should I send WhatsApp broadcast campaigns?▼

Limit broadcasts to 2-4 marketing messages per month. Higher frequency drives unsubscribes and blocks since WhatsApp is a personal channel; keep unsubscribe rates under 2% and monitor them per campaign.

Why do WhatsApp marketing messages get blocked or banned?▼

Bans typically result from messaging users without explicit opt-in, ignoring opt-out requests, or sending spam-like content. Use pre-approved templates, include unsubscribe options, and process opt-outs immediately to stay compliant.

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