What problem does it solve? Crafting a clear value proposition is hard: teams blend multiple audiences, skip the alternatives analysis, and end up with vague positioning that weakens proposals, marketing, and product decisions. This Skill structures the work into a repeatable, customer-first method. ## Core Features & Use Cases - 6-Part Template: Walks through Who, Why, What before, How, What after, and Alternatives to build a complete proposition grounded in what the customer is actually selecting on. - Segment and Stakeholder Separation: Enforces one segment per pass and distinguishes customer value from user value, with guidance for multi-stakeholder B2B and public-sector propositions. - Positioning Output: Produces a one-to-two sentence value proposition statement plus a positioning statement ready for proposals, marketing, and onboarding. - Use Case: A founder preparing a proposal for an operations lead uses the template to articulate why their scheduling tool beats the incumbent spreadsheet workflow, naming the switching cost and the criteria the buyer selects on. ## Quick Start Use the value-proposition skill to design a value proposition for my field-service scheduling product targeting operations leads.
