Skills
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customers

Official

Define your ideal buyer.

Marketing & Sales#messaging#sales strategy#market segmentation#buyer persona#customer profile
Authorcogni-work
Version1.0.0
Installs0

System Documentation

What problem does it solve?

This Skill helps you clearly define and document your ideal customer profiles (ICPs) and buyer personas, ensuring all your marketing and sales efforts are precisely targeted.

Core Features & Use Cases

  • Market-Scoped Profiles: Create customer profiles that apply across all propositions for a given market.
  • Buyer Persona Development: Detail roles, pain points, buying criteria, and information sources for key decision-makers.
  • Use Case: When launching a new SaaS product for mid-market companies, use this Skill to define the VP Engineering's pain points and how they evaluate new software, ensuring your messaging resonates.

Quick Start

Use the customers skill to create ideal customer profiles for the mid-market saas segment.

Dependency Matrix

Required Modules

None required

Components

references

💻 Claude Code Installation

Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.

Please help me install this Skill:
Name: customers
Download link: https://github.com/cogni-work/cogni-works/archive/main.zip#customers

Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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