What problem does it solve? Persona work often collapses into demographic stereotypes or generic profiles that cannot guide real product decisions. This Skill builds personas grounded in actual research evidence, separating the customer who buys from the user who operates, so segmentation and value-proposition work connect without translation. ## Core Features & Use Cases - Two persona types: Distinguishes the customer persona (who selects and pays, judging on cost, risk, and procurement) from the user persona (who operates daily, judging on real working experience). - Evidence-grounded method: Extracts recurring purposes, pains, gains, and behaviours from interview transcripts, survey responses, support data, and win/loss notes, with quotes and flagged gaps. - Purpose-based clustering: Groups people by job to be done and selection criteria rather than demographics, then validates that personas are distinct and non-overlapping. - Use Case: After ten customer interviews for a B2B service, use this Skill to produce one customer persona (the budget holder) and two user personas (the frontline operators), each with a primary purpose, top pains, top gains, and explicit selection criteria. ## Quick Start Build customer and user personas from the attached interview transcripts and survey responses, capturing each persona's purpose, pains, gains, and what they judge on.
