What problem does it solve? Landing pages and signup flows often underperform because of hidden friction, unverifiable claims, or weak offers, and teams guess at fixes instead of diagnosing causes. This Skill audits pages against the LIFT model and a 4-force Friction Collider simulation, then produces testable hypotheses and offer structures. ## Core Features & Use Cases - CRO Audit: Scores a page on all six LIFT factors (Value Proposition, Relevance, Clarity, Urgency, Distraction, Anxiety) with pass/fail verdicts. - Friction Collider Simulation: Runs a 4-sweep persona simulation across Cognitive, Emotional, Visual, and Trust friction, outputting a structured debris-field report. - A/B Test Planning: Writes hypotheses in "If we change X, then Y will happen because Z" format with calculated sample sizes and significance rules. - Trust Verification: Flags unattributed testimonials and unsupported metrics before any optimization proceeds. - Use Case: A SaaS pricing page converts at 2.1%. The Skill audits the page, finds the CTA buried and pricing hidden, names three friction points, and drafts a testable hypothesis with a sample size calculation. ## Quick Start Ask the assistant to audit your landing page or signup flow for conversion friction and propose A/B test hypotheses.
