What problem does it solve? It guides the design and optimization of customer referral and affiliate programs, covering incentive structures, viral loops, fraud prevention, and measurement so growth teams avoid ad-hoc program decisions. ## Core Features & Use Cases - Program Design: Choose between referral and affiliate models, identify trigger moments, and structure single-sided, double-sided, or tiered rewards. - Optimization & Measurement: Diagnose low referral rates, run A/B tests on incentives and messaging, and track metrics like referral conversion rate and referred-customer LTV. - Launch Support: Use the pre-launch checklist, email sequences, and tool comparisons (Rewardful, Tolt, PartnerStack) to ship a program. - Use Case: A SaaS founder wants to add a referral program; the skill walks through LTV/CAC context gathering, incentive sizing, share mechanism selection, and a 30-day post-launch review plan. ## Quick Start Ask the agent to design a double-sided referral program for your SaaS product, including incentive sizing, trigger moments, and a launch checklist.