What problem does it solve? Getting press coverage is hard when you don't know what makes a story pitchable, which journalists to contact, or how to respond to media opportunities fast enough. This Skill provides structured workflows for earned media so founders and marketers can pitch journalists, react to trending news, and handle inbound press requests without a PR agency. ## Core Features & Use Cases - Story angle development: Fit your situation to proven angles (Founding Story, David vs Goliath, Have an Enemy) or turn proprietary data into a citable data story. - Journalist pitching: Build a scored media list of 20-40 relevant journalists and use six pitch templates (data story, exclusive, op-ed, customer story, trend piece, newsjack) with subject-line guidance. - Reactive and inbound PR: Run a detect-score-angle-pitch newsjacking loop with a newsworthiness rubric, and triage HARO/Qwoted/Featured requests with a response template optimized for getting quoted. - Podcast guest prep: Research a show's RSS feed, recurring threads, and hosts to produce a prep brief mapping your stories onto what the show cares about. - Use Case: A two-person SaaS competing with a large incumbent asks how to get press with no funding news. The Skill routes to the story-angles reference, frames a David vs Goliath narrative, and drafts a pitch under 150 words. ## Quick Start Ask the assistant to help you find journalists who cover your product category and draft a pitch for your latest milestone.
