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Marshal-Nguyen
Marshal-NguyenCOMMUNITY
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public-relations

Guides earned media workflows including journalist pitching, newsjacking, and press request responses.

1|Updated Aug 17, 2026
Search Tags:#press release#media outreach#public relations#earned media#newsjacking#haro#journalist pitching
One-click install
npx skills add https://github.com/Marshal-Nguyen/Skill_Claude_Agent --skill public-relations-marshal-nguyen
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: public-relations
Source: https://github.com/Marshal-Nguyen/Skill_Claude_Agent/tree/main/claude/skills/public-relations
Command: npx skills add https://github.com/Marshal-Nguyen/Skill_Claude_Agent --skill public-relations-marshal-nguyen

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? Getting press coverage is hard when you don't know which journalists to contact, how to write a pitch that gets opened, or how to respond to press requests before the window closes. This Skill provides structured workflows for earned media so you can run PR without hiring an agency. ## Core Features & Use Cases - Proactive Journalist Pitching: Build a scored media list of 20-40 journalists, use six pitch templates (data story, exclusive, op-ed, customer story, trend piece, newsjack), and follow subject-line and follow-up etiquette rules. - Reactive Newsjacking: Detect trending stories via Google News RSS, Hacker News, and Reddit, score them with a newsworthiness rubric, and generate pitch angles within the story's effective window. - Inbound Press Requests: Triage HARO/Connectively, Qwoted, Featured, and Help A B2B Writer queries daily and respond with a quotable 200-word template. - Use Case: A SaaS founder sees a breaking AI regulation story, scores it 8/10 on the rubric, drafts a data-backed pitch to three TechCrunch reporters, and gets quoted the same day. ## Quick Start Help me find journalists who cover AI startups and draft a pitch for our new usage data report.

Frequently Asked Questions about public-relations

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I pitch a journalist about my startup?▼

Pitch a journalist by first reading their last five articles to confirm beat match, then sending a pitch under 150 words with a specific news hook, data or customer proof, and a clear ask. Use templates for data stories, exclusives, op-eds, or customer stories depending on your angle.

How do I find journalists who cover my industry?▼

Find journalists by reverse-looking up bylines on articles about competitors, searching Muck Rack by topic, browsing X lists for your niche, and checking newsletter author pages. Score each on beat match, reach, engagement, and recency, then focus on your top 20.

What is newsjacking and when should I use it?▼

Newsjacking is injecting your expert perspective into a trending story to earn coverage. Use it for tech news, regulation, or industry data drops where you have genuine expertise, and pitch within 4-48 hours depending on story type. Never newsjack tragedies or politically charged events.

Which HARO alternatives work best for press requests?▼

The recommended platforms are Connectively (formerly HARO), Qwoted, Featured, and Help A B2B Writer, plus monitoring the #JournoRequest hashtag on X. Pick two or three platforms, triage requests daily, and respond within six hours with a quotable, specific answer under 200 words.

Why do journalists ignore my press pitches?▼

Pitches get ignored when they exceed 150 words, lack a news hook, target the wrong beat, use banned buzzwords like revolutionary or disruptive, or attach press releases as PDFs. Follow up once on day three with new information, then let it go after day seven.

When should a startup skip PR entirely?▼

Skip PR when you are pre-launch with no real story, cannot sustain pitching for four to six weeks, or lack a clear ICP. Earned media multiplies existing distribution rather than replacing it, so build a press page and owned channels first.

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