public-relations

Plan and execute earned media workflows including journalist pitching, newsjacking, and press request responses.

Updated Jul 14, 2026
One-click install
npx skills add https://github.com/ingresarios-ai/launchago26 --skill public-relations-ingresarios-ai
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: public-relations
Source: https://github.com/ingresarios-ai/launchago26/tree/main/.agents/skills/public-relations
Command: npx skills add https://github.com/ingresarios-ai/launchago26 --skill public-relations-ingresarios-ai

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? Getting press coverage is opaque and time-consuming: founders don't know which journalists to pitch, how to write a pitch that gets opened, or how to respond to inbound press requests before deadlines close. This Skill provides structured workflows for the four modes of earned media — reactive newsjacking, proactive pitching, inbound press requests, and owned press assets. ## Core Features & Use Cases - Journalist Pitching: Build a scored media list of 20–40 journalists, use six pitch templates (data story, exclusive, op-ed, customer story, trend, newsjack), and follow subject-line and follow-up etiquette rules. - Newsjacking: Detect trending stories via Google News RSS, Hacker News, and Reddit, score them with a weighted newsworthiness rubric, and generate pitch angles within the story's effective window. - Press Request Platforms: Triage HARO/Connectively, Qwoted, Featured, and Help A B2B Writer queries with a daily workflow and a sub-200-word response template optimized for getting quoted. - Media Outlet Directory: Curated lists of tech, SaaS, AI, developer, business, newsletter, podcast, and vertical press outlets with pitching notes. - Use Case: A founder sees breaking AI regulation news, runs the newsjacking scoring rubric, drafts a data-backed angle, and sends a 150-word pitch to three journalists who cover the beat — all within the story's 24-hour window. ## Quick Start Help me find journalists who cover AI developer tools and draft a pitch for our new usage data report.

Frequently Asked Questions about public-relations

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I pitch a journalist about my startup?▼

Build a list of 20–40 journalists who cover your beat, score them on beat match, reach, engagement, and recency, then send a pitch under 150 words with a specific subject line. Reference their recent articles, lead with the story rather than your product, and include data, a quote, or a named customer.

What is newsjacking and how do I do it?▼

Newsjacking is injecting your expert point of view into a trending story to earn coverage. Detect stories via Google News RSS or Hacker News, score them with a newsworthiness rubric, pick an angle like a data hot take or contrarian view, and pitch within the story's 4–48 hour window.

How do I respond to HARO or Qwoted journalist requests?▼

Triage daily digests and only answer requests where you have direct experience or data. Reply within 6 hours using a response under 200 words: one-sentence credential, a specific quotable example or data point, pre-written attribution, and contact info.

When should a startup skip PR entirely?▼

Skip PR when you are pre-launch with no real story beyond existing, when no one can sustain pitching for 4–6 weeks, or when you lack a clear ICP. Earned media multiplies existing distribution rather than substituting for it.

What should a press page or media kit include?▼

A press page should include a copy-ready company description, founder bios with high-res headshots, a logo pack, product screenshots, recent coverage, key company facts, and a direct press contact email. Set it up once and commit to responding to inquiries within 24 hours.