product-marketing

Creates and maintains a versioned product marketing context document for downstream marketing skills.

Updated Jul 14, 2026
One-click install
npx skills add https://github.com/ingresarios-ai/launchago26 --skill product-marketing-ingresarios-ai
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: product-marketing
Source: https://github.com/ingresarios-ai/launchago26/tree/main/.agents/skills/product-marketing
Command: npx skills add https://github.com/ingresarios-ai/launchago26 --skill product-marketing-ingresarios-ai

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Marketing tasks repeatedly require the same foundational information—positioning, target audience, competitors, brand voice—and re-entering it for every task wastes time and produces inconsistent messaging. This Skill captures that context once in a single document that all other marketing skills reference automatically. ## Core Features & Use Cases - Auto-draft from codebase: Scans your README, landing pages, pricing pages, and marketing copy to draft a complete context document for review, instead of starting from a blank page. - Structured 12-section capture: Covers product overview, target audience, personas, pain points, competitive landscape, differentiation, objections, switching dynamics, customer language, brand voice, proof points, and goals. - Versioned changelog: Every substantive update bumps the document version and prepends a dated changelog entry, creating a paper trail of how your positioning has evolved. - Use Case: A B2B SaaS founder runs the skill once to generate .agents/product-marketing.md; from then on, copywriting, SEO, and CRO skills automatically write on-position content without re-asking who the product is for. ## Quick Start Ask the assistant to set up your product marketing context by auto-drafting it from your existing codebase and marketing materials.

Frequently Asked Questions about product-marketing

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a product marketing context document?▼

Run the skill and choose between auto-drafting from your codebase (README, landing pages, pricing copy) or walking through each section conversationally. The result is saved to .agents/product-marketing.md with 12 structured sections covering positioning, audience, and messaging.

What is a product marketing context document used for?▼

It stores foundational positioning, target audience, competitive landscape, and brand voice in one file that other marketing skills read automatically. This prevents repeating the same background information across copywriting, SEO, and CRO tasks.

How do I update positioning in an existing marketing context doc?▼

Tell the skill what changed, such as a new ICP or repositioning. It reads the existing document, updates only the affected sections, bumps the document version, and prepends a dated changelog entry describing what changed and why.

Does the product marketing skill work for early-stage B2C products?▼

Yes, it adapts questions for early-stage and B2C products, skipping non-applicable sections like B2B personas. Sparse sections such as proof points are acceptable and can be filled in as the business matures.

Where is the product marketing context file stored?▼

The canonical location is .agents/product-marketing.md. The skill also detects legacy locations like .claude/product-marketing.md or product-marketing-context.md and offers to migrate them to the canonical path.