product-marketing

Creates and maintains a product marketing context document capturing positioning, audience, and messaging.

Updated May 13, 2026
One-click install
npx skills add https://github.com/MarcoBolsa/motor-cotacoes --skill product-marketing-marcobolsa
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: product-marketing
Source: https://github.com/MarcoBolsa/motor-cotacoes/tree/main/.claude/skills/marketingskills/product-marketing
Command: npx skills add https://github.com/MarcoBolsa/motor-cotacoes --skill product-marketing-marcobolsa

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Marketing tasks repeatedly require the same foundational product, audience, and positioning information. This Skill captures that context once in a single document so every downstream marketing task starts with consistent, accurate background instead of re-answering the same questions. ## Core Features & Use Cases - Context Document Creation: Builds a structured .agents/product-marketing.md covering 12 sections including product overview, target audience, personas, competitive landscape, differentiation, objections, switching dynamics, customer language, brand voice, proof points, and goals. - Auto-Draft from Codebase: Scans your README, landing pages, pricing pages, and marketing copy to draft a V1 context document for review, rather than starting from a blank page. - Incremental Updates: Reads the existing document and updates only the sections affected by changes like a new pricing tier or expanded target audience. - Use Case: A B2B SaaS founder setting up marketing for the first time runs the skill, reviews an auto-drafted context document, corrects the positioning section, and from then on every copywriting or SEO task automatically uses that shared context. ## Quick Start Ask the assistant to set up your product marketing context by auto-drafting it from your existing codebase and marketing materials.

Frequently Asked Questions about product-marketing

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a product marketing context document?▼

Run the skill and choose between auto-drafting from your codebase (README, landing pages, pricing copy) or walking through each section conversationally. The result is saved to .agents/product-marketing.md with 12 structured sections covering positioning, audience, and messaging.

What should a product marketing context document include?▼

It should cover product overview, target audience, personas, pain points, competitive landscape, differentiation, objections, switching dynamics, customer language, brand voice, proof points, and goals. Not every section applies to every product; B2C products can skip the B2B personas section.

How do I update an existing product marketing context?▼

The skill reads the existing .agents/product-marketing.md, summarizes what is captured, and asks which sections to update. It modifies only the affected sections, such as adding a new persona or enterprise tier, while preserving unchanged content.

Can I auto-generate marketing positioning from my codebase?▼

Yes. The auto-draft mode scans your README, landing pages, meta descriptions, and existing marketing copy to draft all sections. It flags sections needing manual input and presents the draft for your review before saving.

Where is the product marketing context file stored?▼

The canonical location is .agents/product-marketing.md. The skill also checks legacy locations like .claude/product-marketing.md and product-marketing-context.md, and offers to migrate older files to the canonical path.

When should I not use the product marketing context skill?▼

Do not use it for executing marketing deliverables like writing homepage copy or running SEO audits; those belong to dedicated skills. This skill only creates and maintains the shared context document that those other skills reference.