product-marketing

Creates and maintains a versioned product marketing context document for other marketing skills.

Updated Aug 13, 2026
One-click install
npx skills add https://github.com/imMamdouhaboammar/marketing-skills --skill product-marketing-immamdouhaboammar
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: product-marketing
Source: https://github.com/imMamdouhaboammar/marketing-skills/tree/main/skills/product-marketing
Command: npx skills add https://github.com/imMamdouhaboammar/marketing-skills --skill product-marketing-immamdouhaboammar

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Marketing tasks repeatedly require the same foundational information—positioning, target audience, ICP, competitive landscape, and brand voice. This Skill captures that context once in a shared document so every other marketing skill can reference it without the user repeating themselves. ## Core Features & Use Cases - Auto-draft from codebase: Scans your README, landing pages, marketing copy, and package.json to draft a V1 context document for review, instead of starting from a blank page. - Structured 12-section template: Covers Product Overview, Target Audience, Personas, Pain Points, Competitive Landscape, Differentiation, Objections, Switching Dynamics, Customer Language, Brand Voice, Proof Points, and Goals. - Versioned changelog: Every substantive update bumps the document version and prepends a dated changelog entry, creating a paper trail of how positioning evolves. - Use Case: Before running copywriting, SEO, or CRO skills on a new project, run this Skill to generate .agents/product-marketing.md so all downstream skills share consistent product context. ## Quick Start Ask the agent to set up your product marketing context by auto-drafting it from your existing codebase and marketing materials.

Frequently Asked Questions about product-marketing

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a product marketing context document?▼

Run the product-marketing skill and choose between auto-drafting from your codebase or building section by section conversationally. The auto-draft option scans your README, landing pages, and marketing copy to produce a V1 draft you review and correct before saving.

What is a product marketing context document used for?▼

It stores foundational positioning, target audience, ICP, competitive landscape, and brand voice in one file at .agents/product-marketing.md. Other marketing skills like copywriting, SEO, and CRO read this file first so you never repeat the same background information.

Where is the product marketing context file stored?▼

The canonical location is .agents/product-marketing.md. The skill also checks legacy locations like .claude/product-marketing.md and product-marketing-context.md, and offers to migrate older files to the canonical path.

How do I update positioning without losing my existing context?▼

Tell the skill what changed, and it reads the existing document, updates only the affected sections, and preserves everything else. On save it bumps the document version and prepends a dated changelog entry describing what changed and why.

Does this skill work for early-stage B2C products?▼

Yes, it adapts questions to your product type and stage. B2B-only sections like Personas can be skipped, and sparse answers for sections like Proof Points are acceptable for new products and can be filled in later.