product-marketing

Creates and maintains a versioned product marketing context document for positioning and messaging.

Updated Jun 21, 2026
One-click install
npx skills add https://github.com/NicolaeRotaru/ad-mycity --skill product-marketing-nicolaerotaru
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: product-marketing
Source: https://github.com/NicolaeRotaru/ad-mycity/tree/main/.cursor/skills/product-marketing
Command: npx skills add https://github.com/NicolaeRotaru/ad-mycity --skill product-marketing-nicolaerotaru

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Marketing tasks repeatedly require the same foundational information—positioning, target audience, competitors, brand voice. This Skill captures that context once in a shared document (.agents/product-marketing.md) so every other marketing skill can reference it without the user repeating themselves. ## Core Features & Use Cases - Auto-draft from codebase: Scans README, landing pages, and marketing copy to draft a V1 context document the user reviews and corrects. - Structured 12-section template: Covers product overview, audience, personas, pain points, competitors, differentiation, objections, switching dynamics, customer language, brand voice, proof points, and goals. - Versioned changelog: Every substantive update bumps the document version and prepends a dated changelog entry, creating a paper trail of positioning changes. - Use Case: Before running any content, SEO, or social marketing skill on a new project, run this once to establish shared context—e.g., for the MyCity local marketplace, it enforces honest, locally-grounded messaging with no invented metrics or fake testimonials. ## Quick Start Ask the assistant to set up the product marketing context for this project by drafting it from the codebase.

Frequently Asked Questions about product-marketing

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a product marketing context document?▼

Run the skill and choose auto-draft mode: it reads your README, landing pages, and marketing copy to draft all 12 sections, then you review and correct gaps. Alternatively, walk through each section conversationally from scratch.

What should a product positioning document include?▼

Include product overview, target audience, personas, pain points, competitive landscape, differentiation, objections, switching dynamics, verbatim customer language, brand voice, proof points, and goals. This skill's template covers all twelve sections.

Where is the product marketing context file stored?▼

The canonical location is .agents/product-marketing.md. The skill also detects legacy copies in .claude/ or older filenames like product-marketing-context.md and offers to migrate them.

How does document versioning work for marketing context?▼

New documents start at v1 with an initial changelog entry. Every substantive update increments the version, refreshes the date, and prepends a one-line changelog entry describing what changed and why. Typo-only fixes skip versioning.

When should I update the product marketing context?▼

Update it after customer interviews, repositioning decisions, new competitor entries, or shifts in target audience. Downstream marketing skills read this document, so keeping it current keeps all generated content aligned.