product-marketing-context

Creates and maintains a product marketing context document capturing positioning, audience, and messaging.

Updated Apr 1, 2026
One-click install
npx skills add https://github.com/yo16/cc_dev_team --skill product-marketing-context-yo16
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: product-marketing-context
Source: https://github.com/yo16/cc_dev_team/tree/main/specific_set/seo/skills/product-marketing-context
Command: npx skills add https://github.com/yo16/cc_dev_team --skill product-marketing-context-yo16

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Marketing tasks repeatedly require the same foundational product information—positioning, target audience, competitors, and brand voice. This Skill captures that context once in a single document so every downstream marketing task starts with consistent, accurate product knowledge. ## Core Features & Use Cases - Guided Context Creation: Walks through 12 structured sections covering product overview, personas, competitive landscape, differentiation, objections, switching dynamics, customer language, brand voice, proof points, and goals. - Auto-Draft from Codebase: Scans your README, landing pages, marketing copy, and package.json to draft an initial context document for review, instead of starting from a blank page. - Incremental Updates: Reads the existing document and updates only the sections that changed, preserving everything else. - Use Case: Before running any copywriting, SEO, or CRO task, create .agents/product-marketing-context.md once; other marketing skills then reference it automatically so you never repeat your ICP or positioning. ## Quick Start Ask the assistant to set up your product marketing context and choose whether to auto-draft it from your codebase or build it section by section.

Frequently Asked Questions about product-marketing-context

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a product marketing context document?▼

Run the skill and choose between two options: auto-draft from your codebase (README, landing pages, marketing copy) or build it section by section conversationally. The result is saved to .agents/product-marketing-context.md.

What sections does a product marketing context document include?▼

It covers 12 sections: product overview, target audience, personas, problems and pain points, competitive landscape, differentiation, objections, switching dynamics, customer language, brand voice, proof points, and goals. Non-applicable sections like B2B personas can be skipped.

Can I update only part of an existing marketing context document?▼

Yes. The skill reads the existing .agents/product-marketing-context.md, summarizes what is captured, asks which sections to update, and modifies only those sections while preserving unchanged content.

Does the product marketing context work with other marketing skills?▼

Yes. Other marketing skills such as copywriting, page-cro, and seo-audit check for .agents/product-marketing-context.md first and use it for product, audience, and positioning context, so you avoid repeating foundational information.

Where is the product marketing context file stored?▼

The document is stored at .agents/product-marketing-context.md. The skill also checks the older .claude/product-marketing-context.md location and offers to move it if found there.