brand-context

Captures and stores core brand identity, audience, and positioning in a structured Markdown file.

Updated Apr 7, 2026
One-click install
npx skills add https://github.com/mm88nl-web/casi-app --skill brand-context-mm88nl-web
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: brand-context
Source: https://github.com/mm88nl-web/casi-app/tree/main/.agents/skills/brand-context
Command: npx skills add https://github.com/mm88nl-web/casi-app --skill brand-context-mm88nl-web

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Starting any brand work without a shared foundation leads to inconsistent messaging and repeated re-explanation of the same brand details. This Skill collects core brand information once and stores it in a reusable context file that every other brand skill reads before doing work. ## Core Features & Use Cases - Structured Brand Intake: Guides the user through six sections covering brand basics, audience, positioning, personality, values, and goals. - Persistent Context File: Writes the collected information to .agents/brand-context.md in a standardized Markdown structure. - Foundation for Other Skills: Acts as the required first step before running brand-strategy, brand-voice, brand-messaging, or target-audience skills. - Use Case: A founder starting a new brand project runs this skill once to record their audience, competitors, and tone, then all subsequent brand deliverables automatically stay consistent with that context. ## Quick Start Ask the assistant to set up your brand context and answer its questions about your brand, audience, and positioning.

Frequently Asked Questions about brand-context

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a brand context file for my project?▼

Run the brand-context skill and answer its guided questions about your brand basics, audience, positioning, personality, values, and goals. It writes the answers to a structured brand-context.md file that other brand skills read automatically.

What information should a brand context document include?▼

A brand context document should include brand name and description, target audience and their key problem, differentiation and competitors, personality and tone, core values and mission, plus primary business goals and key metrics.

Can I update my brand context after it is saved?▼

Yes. Run the skill again and it detects the existing brand-context.md file, reads it, and asks what you would like to update rather than starting from scratch.

When should I set up brand context before other brand work?▼

Set it up before any brand strategy, voice, messaging, or audience persona work. The related skills read this file first, so running it without the context file produces inconsistent or generic output.

Where is the brand context file stored?▼

The file is saved as brand-context.md inside the .agents directory, or the .claude directory if that is the convention in use. It is plain Markdown and can be edited manually at any time.