What problem does it solve? Product teams often ship vague or disputed positioning—targeting "everyone," confusing features with benefits, or lacking defensible differentiation. This Skill runs a structured discovery workshop that forces deliberate choices about target customer, unmet need, category, benefit, and competitive differentiation before writing PRDs, launch plans, or marketing materials. ## Core Features & Use Cases - Adaptive Questioning: Asks up to 5 context-aware questions with 3-4 enumerated options each, adapting to B2B vs. B2C and new product vs. repositioning scenarios. - Evidence-Grounded Discovery: Gathers website copy, customer testimonials, and competitive intel before questioning to anchor choices in real materials. - Structured Output: Generates a Geoffrey Moore positioning statement (value proposition, differentiation, one-sentence summary) saved to docs/product/positioning-<slug>.md. - Use Case: A PM whose B2B analytics messaging feels generic runs the workshop, answers questions about segment, pain point, category, outcome, and competitor, and receives a stakeholder-ready positioning statement with stress-testing next steps. ## Quick Start Ask the agent to facilitate a positioning workshop for your product and paste any existing website copy or competitor materials to begin.
