positioning-workshop

What problem does it solve?

This Skill guides product managers through a structured discovery process to define and articulate a clear, compelling product positioning statement, ensuring strategic alignment before product development or marketing.

Core Features & Use Cases

• Guided Questioning: Asks adaptive questions about target customers, unmet needs, product category, benefits, and differentiation.
• Evidence-Based: Leverages provided product context (marketing materials, competitor intel) to inform choices.
• Structured Output: Generates a Geoffrey Moore-style positioning statement.
• Use Case: A PM is launching a new SaaS product and needs to clearly define its market position to align the engineering, marketing, and sales teams. They use this Skill to articulate who the product is for, what problem it solves, and how it stands out from competitors.

Quick Start

Use the positioning-workshop skill to define the positioning for a new productivity app targeting remote teams.