positioning-icp

Community

Define ICP, craft messaging, validate PMF.

Authoraydamdonelly
Version1.0.0
Installs0

System Documentation

What problem does it solve?

This Skill helps businesses define their Ideal Customer Profile (ICP), build effective messaging architecture, and validate Product-Market Fit (PMF), especially for AI-native products in dynamic markets.

Core Features & Use Cases

  • ICP Definition: Uses firmographic, technographic, and intent signals to build a data-driven ICP.
  • Positioning Strategy: Implements a four-layer positioning stack (Category, Wedge, Proof, Alternative Framing).
  • Messaging Architecture: Translates technical capabilities into buyer-centric business outcomes across three tiers.
  • PMF Validation: Establishes a 90-day revalidation cadence for perishable PMF in AI markets.
  • Use Case: A startup launching a new AI product can use this Skill to identify its core target audience, craft compelling marketing messages that resonate with business leaders, and ensure its product truly meets market needs.

Quick Start

Use the positioning-icp skill to help define the ideal customer profile for a new AI product.

Dependency Matrix

Required Modules

None required

Components

scriptsreferences

💻 Claude Code Installation

Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.

Please help me install this Skill:
Name: positioning-icp
Download link: https://github.com/aydamdonelly/ak-automation/archive/main.zip#positioning-icp

Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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