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paid-ads

Plan, structure, and optimize paid advertising campaigns across Google, Meta, LinkedIn, and TikTok.

Updated May 6, 2026
Search Tags:#conversion tracking#google ads#ppc#retargeting#paid ads#meta ads#campaign optimization
One-click install
npx skills add https://github.com/UnionStreetAI/unionstreet --skill paid-ads-unionstreetai
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: paid-ads
Source: https://github.com/UnionStreetAI/unionstreet/tree/main/plugins/gtm/skills/paid-ads
Command: npx skills add https://github.com/UnionStreetAI/unionstreet --skill paid-ads-unionstreetai

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? Running paid advertising without a clear strategy leads to wasted budget, fragmented campaigns, and poor attribution. This Skill provides expert performance marketing guidance for planning, structuring, targeting, and optimizing ad campaigns across major platforms. ## Core Features & Use Cases - Platform Selection & Campaign Structure: Choose between Google Ads, Meta, LinkedIn, Twitter/X, and TikTok based on audience and goals, with naming conventions and budget allocation frameworks. - Audience Targeting & Retargeting: Build lookalike, custom, and funnel-based retargeting audiences with exclusion strategies and frequency caps. - Optimization & Tracking: Diagnose high CPA or low CTR, set up conversion pixels and server-side tracking (CAPI), and run weekly performance reviews. - Use Case: A B2B SaaS company with a $15k/month budget asks where to advertise to generate demo requests. The Skill recommends LinkedIn and Google Ads, defines audience targeting per platform, allocates budget, and sets success metrics. ## Quick Start Ask the assistant to plan a paid advertising strategy for your product, including your budget, target audience, and conversion goal.

Frequently Asked Questions about paid-ads

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I choose between Google Ads, Meta, and LinkedIn for my campaign?▼

Choose Google Ads for high-intent search traffic, Meta for demand generation with visual products, and LinkedIn for B2B targeting by job title or company. The Skill provides a platform selection guide matching platforms to your audience, price point, and campaign objective.

How do I set up retargeting ads for website visitors?▼

Segment visitors by funnel stage: blog readers get educational content, pricing page visitors get case studies, and cart abandoners get urgency messaging. Set frequency caps by audience warmth and exclude existing customers and recent converters.

Why is my Google Ads cost per lead too high?▼

High CPL usually stems from landing page issues, loose audience targeting, weak creative, or low quality scores. Check post-click conversion rate first, tighten targeting, test new creative angles, and compare your CPL against customer lifetime value.

Does Meta ads tracking still work after iOS 14?▼

Browser-only pixel tracking is unreliable after iOS 14. Set up the Conversions API for server-side tracking, configure Aggregated Event Measurement with your top 8 prioritized events, and use shared event IDs for deduplication.

When should I use server-side conversion tracking?▼

Use server-side tracking like Meta CAPI or TikTok Events API when spending over $5K/month, targeting tech-savvy audiences with ad blockers, or needing accurate revenue attribution. Google Ads Enhanced Conversions covers most gaps for search-only campaigns.

What are the limits of TikTok ads for B2B products?▼

TikTok skews toward 18-34 demographics with lower purchase intent and weaker B2B targeting than LinkedIn or Google. It can work for brand awareness with native-feeling video creative, but start with a small test budget before scaling.

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