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page-cro

Analyze marketing pages and recommend conversion rate improvements using a structured CRO framework.

26|3|Updated Mar 2, 2026
Search Tags:#marketing#landing page#a/b testing#cta#cro#conversion rate optimization#pricing page
One-click install
npx skills add https://github.com/robertbstillwell/marketing-skills --skill page-cro-robertbstillwell
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: page-cro
Source: https://github.com/robertbstillwell/marketing-skills/tree/main/page-cro
Command: npx skills add https://github.com/robertbstillwell/marketing-skills --skill page-cro-robertbstillwell

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? Marketing pages often underperform because of unclear value propositions, weak CTAs, missing trust signals, and friction points. This Skill diagnoses why a homepage, landing page, pricing page, or blog post is not converting and delivers prioritized, actionable recommendations. ## Core Features & Use Cases - Seven-Dimension CRO Audit: Evaluates value proposition clarity, headline effectiveness, CTA hierarchy, visual scannability, trust signals, objection handling, and friction points. - Page-Specific Frameworks: Applies tailored analysis for homepages, landing pages, pricing pages, feature pages, and blog posts. - Structured Recommendations: Outputs quick wins, high-impact changes, A/B test hypotheses, and alternative copy for headlines and CTAs, backed by a reference library of experiment ideas organized by page type. - Use Case: A SaaS team's pricing page has high traffic but low signups. The Skill audits plan comparison clarity, anchoring, and objection handling, then recommends a "Most Popular" badge test and revised CTA copy. ## Quick Start Analyze my pricing page and tell me why visitors are not converting, with prioritized recommendations and A/B test ideas.

Frequently Asked Questions about page-cro

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I improve conversion rate on a landing page?▼

Audit the page across value proposition clarity, headline specificity, CTA copy and placement, trust signals, and friction points. Ensure message match with the traffic source, use one primary CTA, and place social proof near decision points.

How to optimize a pricing page for more signups?▼

Clarify plan comparison, highlight a recommended plan with a badge, and address the "which plan is right for me" anxiety with FAQs or a recommendation quiz. Test annual versus monthly display, price anchoring, and money-back guarantee placement.

What makes a good CTA button for conversions?▼

Strong CTA copy communicates value rather than just action, such as "Start Free Trial" or "Get My Report" instead of "Submit" or "Learn More." The primary CTA should be visible without scrolling and repeated at key decision points.

When should I use page CRO versus signup flow optimization?▼

Use page CRO when the marketing page itself fails to persuade visitors to act. If visitors click the CTA but abandon during registration, the issue is in the signup flow, which requires a dedicated signup-flow optimization approach instead.

What A/B tests should I run on my homepage?▼

Prioritize hero section tests like headline variations, CTA text, and visual format, then trust signal placement such as logos and testimonials. The experiments reference lists tests organized by page type with hypotheses for each.

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