copywriting

Writes conversion-focused marketing copy for homepages, landing pages, pricing pages, and CTAs.

Updated Jun 3, 2026
One-click install
npx skills add https://github.com/MohmmedKudmani/mk-ai-os --skill copywriting-mohmmedkudmani
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: copywriting
Source: https://github.com/MohmmedKudmani/mk-ai-os/tree/main/.opencode/skills/marketing/content-copy/copywriting
Command: npx skills add https://github.com/MohmmedKudmani/mk-ai-os --skill copywriting-mohmmedkudmani

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? Writing persuasive website copy is hard: headlines end up vague, CTAs are generic, and pages fail to convert visitors. This Skill applies proven conversion copywriting principles and page structure frameworks to produce clear, specific, action-oriented marketing copy. ## Core Features & Use Cases - Full Page Copywriting: Generates section-by-section copy for homepages, landing pages, pricing pages, feature pages, and about pages, including headlines, subheadlines, and CTAs. - Headline & CTA Formulas: Provides 2-3 alternative headlines and CTAs with rationale, using proven formulas like "{Achieve outcome} without {pain point}". - Copy Review & Rewrite: Identifies jargon, vagueness, passive voice, and buzzwords in existing copy and rewrites it following clarity-first style rules. - Use Case: Ask it to write homepage copy for a SaaS onboarding tool, and it will produce a complete page structure with social proof, problem, benefits, how-it-works sections, plus SEO meta content. ## Quick Start Ask the assistant to write homepage copy for your product, including your target audience, key differentiator, and the primary action you want visitors to take.

Frequently Asked Questions about copywriting

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I write a homepage headline that converts?▼

Use a specific, outcome-focused formula such as "{Achieve outcome} without {pain point}" or "The {category} for {audience}". Avoid vague claims and jargon, and provide 2-3 alternatives with rationale before choosing.

What makes a good CTA button copy?▼

Strong CTA copy follows the formula: action verb plus what the visitor gets, such as "Start Free Trial" or "See the Dashboard in Action". Avoid weak generic CTAs like "Submit", "Learn More", or "Click Here".

How do I structure a landing page for conversions?▼

Use a narrative structure: hero with clear value proposition, social proof bar, problem section, key benefits, how it works, testimonials, objection handling, and a final CTA with risk reversal. Keep one message and one primary CTA per page.

Can this skill write email sequences or popup copy?▼

No, this skill covers website page copy only. For email sequences and drip campaigns, use the emails skill; for popup and modal copy, use the popups skill; for polishing drafts, use the copy-editing skill.

How do I fix copy full of buzzwords like 'revolutionary' or 'cutting-edge'?▼

Run a quality check for jargon, exclamation points, passive voice, and vague claims, then rewrite using specific outcomes and customer language. Replace buzzwords with concrete numbers, proof points, or before-and-after results.