What problem does it solve? Marketers often guess why customers buy or fail to convert. This Skill provides a structured library of psychological principles and mental models—anchoring, social proof, loss aversion, scarcity, framing, and more—so you can diagnose behavior, design ethical persuasion, and make better marketing decisions grounded in how people actually think. ## Core Features & Use Cases - Mental model library: Covers foundational thinking models (First Principles, Inversion, Pareto, Theory of Constraints), buyer psychology (Mere Exposure, Endowment Effect, Status-Quo Bias), persuasion principles (Reciprocity, Authority, Scarcity), pricing psychology (Charm Pricing, Rule of 100, Decoy Effect), and growth models (Flywheel, Network Effects, Compounding). - Quick-reference diagnosis table: Maps common challenges—low conversions, price objections, churn, decision paralysis—to the relevant models so you can jump straight to applicable principles. - MyCity context layer: Tailors all recommendations to a local marketplace in Piacenza, Italy, enforcing honesty rules (no invented metrics or fake testimonials), local channels (Facebook groups, Instagram, WhatsApp), and the "Il Turno" creative platform. - Use Case: A campaign for local shop owners is underperforming. Use the Skill to identify that Status-Quo Bias and Activation Energy are blocking signups, then redesign the onboarding ask using Foot-in-the-Door and Default Effect principles. ## Quick Start Ask the assistant to analyze why customers are not completing checkout and recommend which psychological principles to apply to fix it.
