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Marshal-Nguyen
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marketing-psychology

Applies psychological principles and mental models to marketing strategy and decision-making.

1|Updated Aug 17, 2026
Search Tags:#conversion#persuasion#mental models#consumer behavior#behavioral science#marketing psychology#pricing psychology
One-click install
npx skills add https://github.com/Marshal-Nguyen/Skill_Claude_Agent --skill marketing-psychology-marshal-nguyen
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: marketing-psychology
Source: https://github.com/Marshal-Nguyen/Skill_Claude_Agent/tree/main/claude/skills/marketing-psychology
Command: npx skills add https://github.com/Marshal-Nguyen/Skill_Claude_Agent --skill marketing-psychology-marshal-nguyen

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Marketers often guess at why customers buy or fail to convert. This Skill provides a structured taxonomy of psychological principles and mental models so you can diagnose marketing problems, explain buyer behavior, and design ethical persuasion tactics grounded in behavioral science. ## Core Features & Use Cases - Mental Model Library: Covers foundational thinking models (First Principles, Inversion, Pareto), buyer psychology (Anchoring, Loss Aversion, Social Proof), persuasion techniques (Reciprocity, Scarcity, Commitment), pricing psychology (Charm Pricing, Rule of 100), and growth models (Flywheel, Network Effects). - Quick Reference Mapping: Matches common challenges like low conversions, price objections, churn, and decision paralysis to the relevant models. - Use Case: When redesigning a pricing page, apply anchoring by showing the highest tier first, use Good-Better-Best framing to steer buyers to the middle plan, and add social proof near the CTA to reduce hesitation. ## Quick Start Ask the assistant which psychological principles apply to your marketing challenge, such as improving conversions on a pricing page or designing an onboarding flow.

Frequently Asked Questions about marketing-psychology

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I use psychology to increase conversions on a pricing page?▼

Apply anchoring by showing the highest price first, use Good-Better-Best tier framing to make the middle plan look reasonable, and add social proof near the CTA. Charm pricing and the Rule of 100 guide how you display discounts.

What psychological principles improve marketing copy?▼

Key principles for copy include social proof, reciprocity, loss aversion, anchoring, and scarcity. Each maps to a copy element: headlines use framing, body copy uses availability heuristic examples, and CTAs use urgency or loss framing.

How can scarcity be used ethically in SaaS marketing?▼

Ethical scarcity relies on real constraints such as limited beta spots, genuine early-bird deadlines, or cohort-based launches. Avoid fake countdown timers and artificial limits, which erode trust when discovered.

Why do free trials sometimes outperform freemium models?▼

Trials leverage loss aversion and the endowment effect: users feel ownership and fear losing access when the trial ends. Freemium works better for products with network effects, while trials suit products with high activation effort.

When should I use a different skill instead of marketing-psychology?▼

Use the cro skill for page-level conversion optimization, the pricing skill for pricing tactics, the copywriting skill for copy framing, and the ab-testing skill for designing experiments. This skill explains the underlying psychology.

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