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conversion-b2c

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Boost B2C e-commerce sales.

Marketing & Sales#e-commerce#retail#conversion rate optimization#shopper marketing#checkout optimization#cart abandonment
Authoriclaudioo
Version1.0.0
Installs0

System Documentation

What problem does it solve?

This Skill helps e-commerce and retail businesses increase their conversion rates by optimizing the entire customer journey, from product discovery to checkout completion, focusing on removing friction and leveraging behavioral science.

Core Features & Use Cases

  • Friction Audit: Identifies and removes physical, cognitive, and emotional barriers in the buying process.
  • Funnel Optimization: Analyzes and improves key e-commerce funnel metrics (browse, add-to-cart, checkout completion).
  • Checkout & Cart Abandonment: Provides strategies and templates for streamlining checkout and recovering abandoned carts.
  • Shopper Marketing: Offers insights into in-store and online shopper behavior to influence purchase decisions.
  • Use Case: An online fashion retailer is experiencing high cart abandonment. This Skill can audit their checkout process, identify bottlenecks (e.g., forced account creation, hidden shipping costs), and suggest A/B tests to improve the completion rate.

Quick Start

Use the conversion-b2c skill to perform a conversion audit on my e-commerce store at example.com.

Dependency Matrix

Required Modules

None required

Components

references

💻 Claude Code Installation

Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.

Please help me install this Skill:
Name: conversion-b2c
Download link: https://github.com/iclaudioo/marketing-science-skills/archive/main.zip#conversion-b2c

Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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