What problem does it solve? Marketers often guess at why customers buy or fail to convert. This Skill provides a structured taxonomy of psychological principles and mental models so you can diagnose marketing problems, explain buyer behavior, and design ethical persuasion tactics grounded in behavioral science. ## Core Features & Use Cases - Mental Model Library: Covers foundational thinking models (First Principles, Inversion, Pareto), buyer psychology (Loss Aversion, Social Proof, Anchoring), persuasion techniques (Reciprocity, Scarcity, Foot-in-the-Door), pricing psychology (Charm Pricing, Rule of 100), and growth models (Flywheel, Network Effects). - Quick Reference Mapping: Matches common challenges like low conversions, price objections, churn, and decision paralysis to the relevant models. - Context-Aware Recommendations: Reads product-marketing-context.md when available to tailor advice to your specific product and audience. - Use Case: When redesigning a pricing page, get specific guidance on anchoring with tier ordering, applying the decoy effect, and framing discounts using the Rule of 100. ## Quick Start Ask which psychological principles apply to your marketing challenge, such as improving conversions on your pricing page or increasing onboarding activation.
