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marketing-psychology

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Apply psychology to marketing.

Marketing & Sales#marketing#psychology#persuasion#mental models#consumer behavior#behavioral science
Author0xarcano
Version1.0.0
Installs0

System Documentation

What problem does it solve?

This Skill helps users understand and apply psychological principles, mental models, and behavioral science to create more effective marketing strategies and campaigns.

Core Features & Use Cases

  • Mental Models: Provides over 70 mental models categorized for marketing application (foundational, buyer psychology, persuasion, pricing, design, growth).
  • Behavioral Science: Explains how to ethically influence customer decisions and understand consumer behavior.
  • Use Case: A marketer struggling to increase conversion rates can use this Skill to identify relevant psychological biases (e.g., Loss Aversion, Scarcity) and apply them to their landing page copy and calls to action.

Quick Start

Explain how the IKEA effect can be used to increase perceived value in product marketing.

Dependency Matrix

Required Modules

None required

Components

references

💻 Claude Code Installation

Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.

Please help me install this Skill:
Name: marketing-psychology
Download link: https://github.com/0xarcano/UXWallet/archive/main.zip#marketing-psychology

Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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