marketing-context

Create and maintain a marketing context document capturing positioning, audience, and brand voice.

Updated May 18, 2026
One-click install
npx skills add https://github.com/rigasnameji/address_uluwatu --skill marketing-context-rigasnameji
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: marketing-context
Source: https://github.com/rigasnameji/address_uluwatu/tree/main/ADDRESS/marketing-skill/marketing-context
Command: npx skills add https://github.com/rigasnameji/address_uluwatu --skill marketing-context-rigasnameji

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) components.

What problem does it solve? Marketing tasks repeatedly require the same foundational information — target audience, brand voice, competitive landscape, customer language — forcing users to re-explain context for every copywriting, content, or strategy request. ## Core Features & Use Cases - Three Operating Modes: Auto-draft a context document by scanning the codebase, run a guided interview section by section, or update an existing context file. - Fourteen Structured Sections: Covers product overview, personas, pain points, competitors, differentiation, objections, switching dynamics, customer verbatim language, brand voice, style guide, proof points, SEO context, and goals. - Completeness Validation: Includes a Python script that scores a marketing context file from 0-100 based on required section coverage, placeholder detection, and staleness warnings. - Use Case: Before running any marketing skill on a new project, ask for an auto-draft from the codebase, review the generated marketing-context.md, and let all downstream copywriting and strategy skills read from it. ## Quick Start Scan this repository and draft a marketing context document for my review.

Frequently Asked Questions about marketing-context

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a marketing context document for my product?▼

Run the skill in auto-draft mode to scan your README, landing pages, and docs for a V1 draft, or use guided interview mode to answer questions section by section. The output is saved as marketing-context.md in your project root.

What should a marketing context document include?▼

It should cover product overview, target audience, personas, pain points, competitive landscape, differentiation, objections, customer verbatim language, brand voice, proof points, SEO keywords, and goals. The included template provides all fourteen sections with placeholders.

How do I check if my marketing context is complete?▼

Run the context_validator.py script against your marketing-context.md file. It scores completeness from 0 to 100 based on required section markers, flags missing sections, and warns about stale content older than 180 days.

Can I update an existing marketing context instead of starting over?▼

Yes, update mode reads the current context file, summarizes what is captured, and asks which sections need changes. This supports targeted updates like refreshing positioning or adding new customer quotes.

Why does marketing copy sound generic without customer language?▼

Without verbatim customer quotes, generated copy relies on assumptions rather than how real customers describe their problems. The skill proactively prompts for 3-5 customer quotes and words to use or avoid when this section is missing.