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product-marketing-context

Creates and maintains a product marketing context document capturing positioning, personas, and customer language.

Updated Jul 30, 2026
Search Tags:#messaging#personas#positioning#brand voice#product marketing#competitive landscape#context document
One-click install
npx skills add https://github.com/executiveusa/SYNTHIA-3.1 --skill product-marketing-context-executiveusa
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: product-marketing-context
Source: https://github.com/executiveusa/SYNTHIA-3.1/tree/main/03-brain/apps/control-room/openclaw-logic/synthia-3.0-backend/skills.md/marketingskills-main/marketingskills-main/skills/product-marketing-context
Command: npx skills add https://github.com/executiveusa/SYNTHIA-3.1 --skill product-marketing-context-executiveusa

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Marketing tasks repeatedly require the same foundational information—positioning, target audience, competitors, brand voice. This Skill captures that context once in a single document so other marketing skills can reference it automatically, eliminating repetitive setup. ## Core Features & Use Cases - Auto-draft from codebase: Scans your README, landing pages, and marketing copy to draft a V1 context document you review and correct. - Structured 12-section template: Covers product overview, personas, pain points, competitive landscape, differentiation, objections, switching dynamics, customer language, brand voice, proof points, and goals. - Use Case: A founder setting up AI-assisted marketing runs this once to create .agents/product-marketing-context.md; every subsequent marketing skill (copywriting, positioning, campaigns) reads it instead of asking the same questions again. ## Quick Start Ask the assistant to set up your product marketing context by drafting it from your codebase and saving it to .agents/product-marketing-context.md.

Frequently Asked Questions about product-marketing-context

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a product marketing context document?▼

Run the skill and choose auto-draft mode: it reads your README, landing pages, and marketing copy to draft all 12 sections, then you review and correct it. Alternatively, walk through each section conversationally from scratch.

What should a product marketing context document include?▼

It should cover product overview, target audience, personas, pain points, competitive landscape, differentiation, objections, switching dynamics, customer language, brand voice, proof points, and goals. Verbatim customer phrases are prioritized over polished descriptions.

Where is the product marketing context file stored?▼

The document is saved to .agents/product-marketing-context.md. Older setups may have it at .claude/product-marketing-context.md, and the skill offers to migrate it to the new location.

Can I update only part of my marketing context document?▼

Yes. If the document already exists, the skill reads it, summarizes what is captured, and asks which sections you want to update, gathering information only for those sections.

Does this skill work for B2C products without buyer personas?▼

Yes. The personas section is B2B-specific and can be skipped. The skill instructs skipping sections that do not apply, so B2C products can omit multi-stakeholder persona capture.

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